I keep getting into the habit of writing about customer service. Particularly in relationship with Twitter.
Also, I have a love-hate relationship with BT (British Telecom). About 2 1/2 years ago when we moved into a new flat they drove me nuts. It took me a week to convince their help desk that they don’t need to do a line check every time I call and that there is a problem with the exchange. They eventually agreed to send out an engineer and fixed the problem after 10 days. I got so mad at them that I wrote a letter to the CEO which resulted in the head of customer service apologizing about the incident, and me getting 3 months free broadband as a compensation.
Now, why am I still with BT? Two reasons. One is that my wife likes to keep the land line number. Secondly, it is convenient to have them as they have a good connection, e.g. I hardly ever in the last 5 years had problems connecting to the internet. I believe 2 times in 5 years. That is a very good track record.
After the incident 2 1/2 years ago I decided not to sign for another 12 months in case I want to swap to Virgin for their quicker glass fibre optic broadband. But then I did sign another 12 months just recently because I thought I never going to change to another provider and they offered me some savings I fell for the old sales trick!
What I noticed lately, particularly reading about BT’s throttling broadband speed. Of course they speak about doubling the speed and introducing glass fibre optic technology too. Anyhow, because we have such a slow speed, e.g. we signed up for up to 8 mb/s, and only receive around 3 mb/s, I complained to them and tweeted about it and said that I am not happy with the slow speed but surprised, due to previous experience, about their speedy response. After my complain via email I had a technician on the phone within 2 hours! And he unfortunately admitted that if it is slower than 2.5 mb/s I should call them. However, that is not the reason I signed up for 8 mb/s but I know there is no way to argue about it. Maybe Virgin after all?
Above the replies from Twitter. BT started following me, commenting and offering more help and support. I find that very good and very essential. Actually, this is what the post is about.
Any good brand nowadays needs to adopt to search/social media to follow up what is said about their brand online. With BT for instance, you need to monitor “BT” on Twitter. Go to the search function and search for BT, you will quickly see how much work they have to do and how many people write about “BT” not meaning the company.
Just thought this is a great case study on how well BT is doing, or brands in general, in adopting social media and monitoring as well as engaging with clients. It is more and more essential for brands to engage with clients where they are.