Archive for category cb consulting
Superbowl Ads 2012
Posted by Volker in cb consulting on February 9, 2012
Here we go, my favourite super bowl commercials:
RTB and Branding
Posted by Volker in cb consulting on December 6, 2011
Hi all,
I just published another article, this time on RTB and Branding over at Econsultancy.
I summarise it to “RTB could make a lot of sense for “window shopping” and URL centred branding buys but I believe it adds more value for brands focusing on targeting its audience. RTB delivers cost-effective brand awareness to consumers through various targeting options and channels such as display and video.”
However, having seen another presentation and first results on some technology measuring the brand impact of display, I think there is more to come soon. I keep you posted.
You and the Universe
Posted by Volker in change management, personal, spirituality and business on November 8, 2011
Rhonda Byrne in the Secret Newsletter the other day wrote the following:
Your job is you and only you. When you are working in harmony with the law, no-one can come between you and the Universe. However if you think another person can get in the way of what you want, then you have done a flip to the negative. Focus on creating what you want.
You are the centre of divine operation in your life, and your partner is the Universe. No one can get in the way of your creation.
I liked that quote for several reasons. The Law of Attraction means whatever you do in life comes back, a bit like Karma. It is also about you attracting the same things until you break a pattern.
That makes me reflect on the problems I had with the car, all the illnesses (colds) I had at the same time, annoying customer service from both the car people and my online shopping provider. I get wound up by it and I seem to go from one case to another until I break the cycle and MY attitude.
Instead of focusing your energy on what you don’t want, you need to identify the positive things, things you really want. In your job, in your personal life, everywhere.
So be positive and try to focus on the things you want in life, not the ones you don’t want. Because you are the centre of your diving operation: you are in charge of your thoughts and your life.
Give it a go. Be positive.
Quo Vadis RTB?
Posted by Volker in cb consulting on November 8, 2011
I have been working in RTB, real time bidding, for almost 2 years now and just published an article on exchangewire about
What do you think?
3 A’s to energise yourself and others
Posted by Volker in cb consulting on November 2, 2011
Dan Rockwell, on his blog Leadershipfreak, wrote about the 3 A’s that energise yourself and others. Here is a summary.
The main aim is to understand how to energize others.
Abandonment – you need to have an unreserved dedication to the mission and vision of your organisation. A buzz and feel for the passion to get the job done needs to be felt by everyone around you.
Affirmation – you should make positive statements at least 4 times more than negative statements. Be positive. Use positive language. You’re always dealing with problems. You’re always thinking about ways to improve your team’s performance.
Addition – you should decide to add rather than subtract from others. Find ways to lift others higher than you. Offer staff a career, a path to success. Challenge someone to step out of their comfort zone. Let them feel the pressure and then add comfort to them by expressing confidence in their abilities.
I like how Dan puts the alphabet into context and finds ways to come up with inspiring quotes, comments and ideas to improve leadership and management.
Thanks for this inspiration.
Energise your life!
Posted by Volker in cb consulting on October 6, 2011
Jon Gordon wrote on his blog about how to energise your year.
He came up with about 20 tips, so I thought I summarise the main ones here:
1. Take a 10-30 minute walk every day. Focus on the good things in life and be thankful for everything you have.
2. Sit in silence for at least 10 minutes each day.
3. When you wake up in the morning complete the following statement: My purpose is to ___________ today.
4. Live with the 3 E’s. Energy, Enthusiasm, Empathy.
5. Make time to practice meditation, yoga, tai chi, qigong and prayer. They provide us with daily fuel for our busy lives.
6. Eat more foods that grow on trees and plants and eat less foods that are manufactured in plants.
7. Mentor someone and be mentored by someone.
8. Engage in daily random acts of kindness.
9. Clear your clutter from your house, your car, your desk and let new and flowing positive energy into your life.
10. Don’t waste your precious energy on gossip, energy vampires, issues of the past, negative thoughts or things you cannot control. Instead invest your energy in the positive present moment.
11. Realize that life is a school and you are here to learn. Problems are simply part of the curriculum that appear and fade away like algebra class but the lessons you learn will last a lifetime.
12. Eat breakfast like a king, lunch like a prince and dinner like a college kid with a maxed out charge card.
13. Smile and laugh more.
14. Each night before you go to bed reflect on the day and say thanks for what it was and wish for what you like it to be tomorrow.
15. Enjoy the ride. You only have one ride through life so make the most of it and enjoy it.
Read more on Jon’s blog and subscribe to his newsletter. It’s good energy and good stuff!
#AppNexusair
Posted by Volker in cb consulting on September 25, 2011
Michael Rubenstein, AJ and I just before take off. AppNexus invited us to fly with a chartered plane and a selected industry crowd from the ATS London to dmexco in Cologne.
Clever Nokia!
Posted by Volker in cb consulting on September 8, 2011
A simple phone, the Nokia 101.
Dual sim gives you the opportunity to finally add those cheap international sim cards alongside your normal contract into one phone. You can text, use it as an MP3 player and use it as a phone. You cannot go online or do anything fancy. But most people have a smart phone from work anyway.
I like the idea. The comeback for Nokia?
Google TV
Posted by Volker in cb consulting on September 6, 2011
5 years ago I said that IPTV won’t take off.
5 days ago I was annoyed that our bandwidth at home has problems showing an online movie we got from Lovefilm.
Google TV is coming to the UK in 2012. I am still not 100% sure what it means. According to the Guardian, it won’t be anything to be excited about.
For now I understand that Google TV, which recently bought Motorola in a million dollar deal that also included a set top box, only enables online to TV. I mean that you can consume internet via your TV and sooner or later we will see IPTV or VoD (video on demand).
The latter is what I am most interested about and fascinated by. When we use the internet to go online to watch TV instead of using our digi-box. We can choose what we want to watch at any time.
Coming from an RTB background, it will be really awesome to offer ads in real time to those VoD in order to get highly targeted advertising to your target audience. Happy days, and another few bucks for the big G.
I am excited after all….
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