Archive for category cb consulting

Quo Vadis RTB?

I have been working in RTB, real time bidding, for almost 2 years now and just published an article on exchangewire about

QUO VADIS RTB?

What do you think?

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3 A’s to energise yourself and others

Dan Rockwell, on his blog Leadershipfreak, wrote about the 3 A’s that energise yourself and others. Here is a summary.

The main aim is to understand how to energize others.

Abandonment – you need to have an unreserved dedication to the mission and vision of your organisation. A buzz and feel for the passion to get the job done needs to be felt by everyone around you.

Affirmation – you should make positive statements at least 4 times more than negative statements. Be positive. Use positive language. You’re always dealing with problems. You’re always thinking about ways to improve your team’s performance.

Addition – you should decide to add rather than subtract from others. Find ways to lift others higher than you. Offer staff a career, a path to success. Challenge someone to step out of their comfort zone. Let them feel the pressure and then add comfort to them by expressing confidence in their abilities.

I like how Dan puts the alphabet into context and finds ways to come up with inspiring quotes, comments and ideas to improve leadership and management.

Thanks for this inspiration.

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Energise your life!

Jon Gordon wrote on his blog about how to energise your year.

He came up with about 20 tips, so I thought I summarise the main ones here:

1. Take a 10-30 minute walk every day. Focus on the good things in life and be thankful for everything you have.

2. Sit in silence for at least 10 minutes each day.

3. When you wake up in the morning complete the following statement: My purpose is to ___________ today.

4. Live with the 3 E’s. Energy, Enthusiasm, Empathy.

5. Make time to practice meditation, yoga, tai chi, qigong and prayer. They provide us with daily fuel for our busy lives.

6. Eat more foods that grow on trees and plants and eat less foods that are manufactured in plants.

7. Mentor someone and be mentored by someone.

8. Engage in daily random acts of kindness.

9. Clear your clutter from your house, your car, your desk and let new and flowing positive energy into your life.

10. Don’t waste your precious energy on gossip, energy vampires, issues of the past, negative thoughts or things you cannot control. Instead invest your energy in the positive present moment.

11. Realize that life is a school and you are here to learn. Problems are simply part of the curriculum that appear and fade away like algebra class but the lessons you learn will last a lifetime.

12. Eat breakfast like a king, lunch like a prince and dinner like a college kid with a maxed out charge card.

13. Smile and laugh more.

14. Each night before you go to bed reflect on the day and say thanks for what it was and wish for what you like it to be tomorrow.

15. Enjoy the ride. You only have one ride through life so make the most of it and enjoy it.

Read more on Jon’s blog and subscribe to his newsletter. It’s good energy and good stuff!

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#AppNexusair

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Michael Rubenstein, AJ and I just before take off. AppNexus invited us to fly with a chartered plane and a selected industry crowd from the ATS London to dmexco in Cologne.

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Clever Nokia!

A simple phone, the Nokia 101.

Dual sim gives you the opportunity to finally add those cheap international sim cards alongside your normal contract into one phone. You can text, use it as an MP3 player and use it as a phone. You cannot go online or do anything fancy. But most people have a smart phone from work anyway.

I like the idea. The comeback for Nokia?

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Google TV

5 years ago I said that IPTV won’t take off.
5 days ago I was annoyed that our bandwidth at home has problems showing an online movie we got from Lovefilm.

Google TV is coming to the UK in 2012. I am still not 100% sure what it means. According to the Guardian, it won’t be anything to be excited about.

For now I understand that Google TV, which recently bought Motorola in a million dollar deal that also included a set top box, only enables online to TV. I mean that you can consume internet via your TV and sooner or later we will see IPTV or VoD (video on demand).

The latter is what I am most interested about and fascinated by. When we use the internet to go online to watch TV instead of using our digi-box. We can choose what we want to watch at any time.

Coming from an RTB background, it will be really awesome to offer ads in real time to those VoD in order to get highly targeted advertising to your target audience. Happy days, and another few bucks for the big G.

I am excited after all….

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How algorithms shape our world. #TED.

Another fantastic TED talk about algorithms. I believe we live in this world and we rely on this algorithms. And, I am right.

Kevin Slavin gives a fantastic presentation on what it is all about….

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4^2 – Foursquare

I have been joining Foursquare a few times in my career in digital. I joined it, quit it, joined it and quit it again. I didn’t want anyone to know where I was, particularly if I left home.

However, not too long ago, I finally joined for good. Joining for good meant for me to be part of the Foursquare community. I tried to get as many mayorships as possible in as little time as possible.

In my 64 days I checked into over 400 venues. I managed to gain 11 badges and 9 mayorships. Most of them are my regular train stations and of course home and work. So I am not sure how successful I am.

In the UK you find that only a few shops offer promotions, so the reason to join Foursquare is more about “see and being seen” and showing off where you are. This could be “dining at the Ritz” for instance or “checking in at the Charlotte Street Hotel”. I haven’t found use of meeting people using it yet, and I haven’t used any promotions yet.

So as a conclusion after using it for as short as 2 months, I think it is a nice game. Something that is fun to do, and potentially has an attraction particularly if you are in an environment and within a community where people use it a lot.

As a friend suggested, in the US this has a more relevant use as almost every shop is using it for promotions and hence it is more useful and commercially viable.

So until I either live in the US or Foursquare offers more promotions, e.g. pairing up with Groupon, I think I might be a little less active than I was.

Location Based Services (LBS) is still on the raise, and having the option to not share a check in, makes it a lot more attractive and safe too. However, I just cannot see the full benefit yet.

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Buddhism – Inner Dimensions & Spiritual Revolution

As this month I will not arouse myself with alcohol, I hope to be able to write a few more posts, particularly about Buddhism. Let us look at the following quote from the Dalai Lama:

Our problems, both those we experience externally such as wars, crime and violence and those we experience internally as emotional and psychological suffering will not be solved until we address this underlying neglect of our inner dimension. That is why the great movements of the last hundred years and more–democracy, liberalism, socialism, and Communism–have all failed to deliver the universal benefits they were supposed to provide, despite many wonderful ideas. A revolution is called for, certainly, but not a political, an economic, or a technical revolution. We have had enough experience of these during the past century to know that a purely external approach will not suffice. What I propose is a spiritual revolution.

- His Holiness the Dalai Lama

I highlighted in bold a few points:

a) address the underlying neglect of our inner dimension
b) failed to deliver (referring to the outer dimension)
c) spiritual revolution

Only a spiritual revolution will be able to address whatever is bugging you inside. b) and c) state the obvious. If it is politics or if it is personal circumstances, an outer dimension will not make you happy inside. This could be a job, a marriage, possessions or plain money. Nothing will be able to be put upon us that makes us happy and find inner peace but the spiritual revolution.

Of course you can think of the “spiritual revolution” in many terms. But what is the Dalai Lama wanting to say?

Let’s look at a), the underlying neglect of our inner dimension. As long as we, unconsciously or consciously, fight an inner dimension, then we will not be able to be happy. Why is that?

We need to be able to have inner peace. Only with inner peace we are able to develop our spirituality. By overcoming obstacles that we have inside us, and those can be anything from challenges in our job, our relationship or in daily communications, we will not get the inner peace.

Those of you that are working in personal development will know what I am talking about. How often have you had clients that fight the same situation over and over again. With their 3rd employer the same problem as with the 1st, the 4th wife having the same problem as the previous three. No, the problem is inside you! Stop neglecting your inner dimension and focus on the problem inside you. Only by overcoming your inner problem you are able to move on.

Buddhism theories go as far as suggesting that we live in samsara until we overcome all those issues, all personal problems that hold us back, in order to gain enlightenment. And, in order to do so, don’t rely on the outer dimensions but the spiritual revolution.

Buddha bless.

With Love and Kindness,
Volker

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Long Live/Life Social Media

Will social media make us live forever?

Another fascinating TED Talk.

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