Category: Digital Media & Marketing

Any post related to digital marketing, media, search marketing etc.

Luma Landscape and Adtech Valuation

This weekend I was made aware of re/code’s latest article on Ad-Tech Valuation. This is worth sharing I thought, looking at our complex Luma Landscape in Digital. According to the article the main points to consider for the valuation of adtech companies are – Growth – Operating Leverage – Predictability – Strategic Value Net revenue is still key, e.g. the media costs which sometimes blow up balance sheets are neglected, so if a company takes 20% margin or 58% is a huge difference. In other words the latter might be valued higher despite a lower gross revenue (media). For valuation purposes Luma groups companies into: – Network 1.0 – Network 2.0 – Programmatic – SaaS This of course explains, and please read the article in full, why most companies aim to be in the SaaS bracket, a programmatically driven platform with own technology, ongoing contracts. On the other spectrum are the I/O based networks. What becomes clear to me is that our industry is growing up. Our digital industry is changing. We move from the network I/O business to specialised adtech partners (programmatic) to SaaS companies. To my mind this is not only a market valuation ‘play’ but foremost a

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AdMonsters Screens London

Last week I chaired my last AdMonsters Conference for now. It was the conference looking at the second screen, the omni screen attribution, and the multi channel aspect of advertising. Luckily I had a second moderator too, so the day was a little less stressful compared to previous conferences. Below you find my key take aways from the day: Twitter had a presentation, and I am often wondering how they will make money, particularly that they are now a public limited company. But they started to connect TV and social, the public conversation, through a little hashtag. The conversations around a product, a TV show or a topic can be scaled and brands or advertisers can engage and get communicating. Actually, this is a great way of utilising the 2nd screen to TV, the mobile, from which 82% of all tweets are sent. Often I wonder what we have done in the time before Twitter. I suppose it give the shy people an opportunity to engage, the loud people to write rather than to shout, and of course it gives brands a way of communicating with their fan base. It gives me a way of ranting about commuting with Southern

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4^2 – Foursquare

I have been joining Foursquare a few times in my career in digital. I joined it, quit it, joined it and quit it again. I didn’t want anyone to know where I was, particularly if I left home. However, not too long ago, I finally joined for good. Joining for good meant for me to be part of the Foursquare community. I tried to get as many mayorships as possible in as little time as possible. In my 64 days I checked into over 400 venues. I managed to gain 11 badges and 9 mayorships. Most of them are my regular train stations and of course home and work. So I am not sure how successful I am. In the UK you find that only a few shops offer promotions, so the reason to join Foursquare is more about “see and being seen” and showing off where you are. This could be “dining at the Ritz” for instance or “checking in at the Charlotte Street Hotel”. I haven’t found use of meeting people using it yet, and I haven’t used any promotions yet. So as a conclusion after using it for as short as 2 months, I think it is

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Google+

It has been a few weeks since I joined Google+ or Google Plus. Do I like it? Yes and No. I am a big advocate of Google and Google Clouds. I have used their Picasa web album for many years, and the document suite for quite a few years too. I had a Google profile, know how log on to it and find out which YouTube videos I watched 3 years ago at 2 am on a Saturday night, and generally speaking my life is manifested in gmail and Google Calendar. Now, when I got the invite to Google+, and I still have invites if you like one, I logged on with my Google credentials. My profile picture was there, my Google profile became my “about me” page and all I needed to do is filling circles. Personally, I like the idea of Google’s circles. Instead of compiling lists of different visibility on Facebook, I just drag and drop my friends into these friendly shapes. It makes is easier. Things I haven’t figured out yet is why some people add me that I don’t know. Is that like following someone on Twitter? I follow people like Matt Cutts but would

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Google+ has hit it off with users….

Google+ has hit it off with users the world over who wanted to get the latest slice of technology on hands. There is a delirious response to the search giant’s newest social networking service, which is hyped by many to deal a death blow… The international business times published an article on Google+ with some quotes, including mine 🙂 You can read the full article here.

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Socially public

Now this post was triggered by Claire at the iMedia summit in Brighton. Her, and also John, were speaking about connections made through social media. It is difficult to think where I best start, and what I really want to say. I was supposed to launch the social media unit of an agency back in 2009. It never happened but it gives me a certain authority to speak about social media. I also managed to get a corporate account up to 1,000 followers within 3 weeks. However, of course I never ran a social media campaign, or did I? I have my blog. My blog links to Facebook and to Twitter. Twitter links to Linkedin, and my Linkedin profile of course has a link to my blog. Anyone searching for my name will find me, and find out what I do and where I am. The latter thanks to Foursquare which I recently joined (for good). Now what is my reach? Just short of 1,200 followers on Twitter, over 2,000 connections on Linkedin, and about 160 friends on Facebook. With the latter I am very selective as I am happy to speak very openly about my feelings there which I

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Ocado @ocadouk

I was sold to Ocado. The ex investment bankers that gave up their job to improve the world. Right…. It says on their website: “We believe that you should be able to enjoy first-class service without having to pay more for your shopping. […] the same outstanding quality, range of choice and service you’d expect in your favourite supermarket. We bend over backwards to make our service extra-special, and you’ll quickly spot lots of thoughtful touches, like colour-coded delivery bags, text message delivery reminders and drivers that bring your shopping right to your kitchen table.” Now we started shopping with Ocado about 8 weeks ago. Once I complained about the freshness but I believe I was wrong. Happens. One of our first deliveries was late but the driver called saying he will be there shortly. I was impressed. From the first moment I dealt with Ocado, things seem to be right. I got an i-calendar invite, so my delivery slot was added straight to my calendar. About 2 weeks ago we didn’t get all the ordered articles. I tried phoning their hotline but no one answered. I tried a different number and it was dead. My subsequent email explaining we

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