Thank you for taking the time to respond to my post.
I would not completely dismiss email marketing. However, maybe I was not clear enough saying that “bulk emailing to lists that are not “opt-in” ones” does not work – at least from my opinion.

I agree with you that if you have a good opt-in contact list and provide them with relevant content, e.g. Amazon is probably the best example, it is still working and converts and retains customers.

Thanks
Volker

Very interesting article with a lot I agree with, but I think you’re being a bit hasty to dismiss email marketing (well, I would say that wouldn’t I…).

It has been proven to be very effective – if – BIG IF – you have a strong, viable contact list and send out the right content. i.e. make sure the call to action is clear, include contact details etc.

If you don’t agree with me, what about all the people putting their money where their mouth is: Email marketing spend overtook that of direct marketing last year.

Fundementally, email marketing is much cheaper than doing a print / postal run – and gives quantifiable results, which is even more important than ever with the economy as it is.

Ok – so, it differs between sectors, but I still think e-marketing has a lot to offer…if you’d like to know more about our email marketing services…etc. etc. well you know where to come!