Sunday Column (257)


An exciting week lies behind me. I started my new job with a trip to Eindhoven and a day in Amsterdam, flying back late on Wednesday. The UK was full of storm and rain. I sat on the plane and felt like I arrived: A new challenge to evangelise, position and sell targeting in real time based on TV ads triggering the delivery. A new chapter in the RTB (real time bidding) ecosystem. Connecting broadcast to online ads. Yes, I am very excited!

We came a long way in our industry, and more technology is now enabling us to do more sophisticated things, to make ads more relevant to the users. As I like to tell my stories, four years ago a company that recently filed an IPO still worked off excel sheets. So the rumours anyway. For me this stands as a testament that the industry came a long way, a very long way and is slowly but surely growing up. Pure awesomeness ;-)

Another thing I am equally excited about is tomorrow, my son’s third birthday. It feels like no time since he was born. He still doesn’t sleep through but charms himself through everything, cuteness 10/10 we were told. There is going to be lots of fun ahead as he grows older.

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Whilst travelling I enjoyed an app called “7 quick fit“, an app allowing you to do strength exercises only using your own body weight, finishing 30 second long stints of push ups, jumping jacks etc. in 7 minutes. Ideal when travelling and yet still exhausting. I enjoyed it and might do it more often, potentially additionally to my gym sessions. We shall see. I also would like to find a sauna routine as (miraculous) I haven’t been ill yet. Both my new boss and colleagues have had the flu, also my wife and kids. But I am in a lot better shape than I was before Christmas. 2014 WILL be my fittest year (ever) yet.

If there was anything to moan about this week it would have to be Easyjet’s flight from Amsterdam to London Gatwick. I couldn’t get speedy boarding, ending up in the back of the plane. The flight then was delayed by 35 minutes and with such a short flight one hardly get anything finished, almost not even the glass of red ;-) Luckily the service was switched on and quick…

Tube strikes. Transport problems. Bad weather. We just cannot control everything, can we? I am working hard to accept the fact to not being able to and not getting annoyed at situations you cannot change. Having had a few days off really helped me to improve my state of mind. With the help of my coach I feel like I achieved everlasting change. That was the aim. 2014 will be awesome and already is!

Is life that simple? Surely not. A friend’s dad passed away this week. Cancer. It reminds me of posts I wrote before that we need to really try and prevent diseases by living healthy, staying active and eating well. But even then there is no guarantee that we will be spared. My thoughts are with his family.

As I famously wrote before, from Buddhism, the suffering stops for the one that leaves us and our pain increases. We are still here and need to cope with the endless suffering.

Let me finish here for this week. I got a day off to celebrate tomorrow and I tell you, I am so looking forward to it!!! The best present is the one from me (no bias), a remote controlled monster truck. It is so much fun to play with it….. :-))

Have a fantastic week.

Volker

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