Sunday Column (371)

This week didn’t look busy at all at first. Yet I never stood still. My brain never stopped processing. I never had enough rest to be honest, waking up regularly at night thinking about things. I feel like things are happening.

The news is out too. I got a new job. An additional job: strategic advisor to a start-up. I agreed to be a non executive director or strategy advisor for a start up in the programmatic TV space called Video Agnostic. An area that truly interest me and I believe needs a lot of evangelism and understanding in and of the programmatic landscape. Being able to advice top notch developers on go to market strategies, and helping with getting traction in the market place, is a great challenge and a big honour for me. I will continue to spend my days working for my current employer yet also help Video Agnostic too.

I have done some strategy roles in the past. Helped start-ups, defined go-to market strategies etc. So this isn’t new but more official. Lots of plans ahead. I am looking forward to play a pivotal part in the programmatic TV Space in the UK moving forward.

programmatic tv

Also I had loads of interesting meetings this week. Programmatic is flying, syncing the silos of off-line and on-line is gaining momentum and we are busy. Our social platform gains more and more traction in Europe too. It is nice to see things are coming together.

In other news I went to the dentist. Not good. Another filling. Then another friend turned 40. I am getting closer to the magic number myself. Wiser I suppose. However 40 used to be old, now coming closer to it, it is more like 50 or 60 being the barrier. Looking back in one of my reflective moments I realise that I am very happy and grateful for what I have achieved in life so far. And that I was a young dad and father. That a lot of people shifted priorities whilst I soldiered on. It makes me feel young and old at the same time. With us anticipated to live longer, life events happen later. Will we all get more out of life though?

That of course depends on our vision and how healthy we stay. It depends on our life style and life choices we made. There is no right or wrong answer. We decide how we want to live our lives, decide on where we set priorities. Whether that is the local community or the work community, the wider ecosystem, family of course We are here to make a dent in the universe. And within my small little world, my closest and dearest, I have a big impact already. I am making a difference and change the world for the better.

That means to me that I can shape the future. And given the state of the world we should be proactive. We must help the future generations to look after this planet, to come up with ways to save civilisation. This might be too futuristic and daunting, but engineers, futurists and technologist will be key to survival of mankind. Having watched Martian the other day makes me think – what would we need to achieve to colonise Mars, to save Earth and venture out to continue living. And what is the likely cause of death? Cancer, epidemics, viruses?

I don’t know. And I want to end this post on a high. I like spreading myself a bit, I like connecting the dots and make life happen. Whichever meaning it has to you!

Love and kindness.
Volker