Sunday Column (362)

This week saw the start of the Syrian war, the time when Britain decided to attack the terrorism in Syria. I am not very political but I remember, as a teenager, to listen to the 6 am news one morning, that the US announced to go into war with Iraq. It must be 20+ years ago. I am still not sure if the world is a safer or better place since. I cannot make those decisions and will just accept things as they are. However, as of discussion with a fellow father, what are we leaving for our kids to be sorted. Essentially we have been at war with terrorism for more than 20 years, right? It is a different war to the world wars. That’s for sure. But isn’t war war?

Another of my lowlights this week was an early morning start. Not because it was early but more because it was early out of the door. And surprisingly to me, when you catch a 6.13 am train from Haywards Heath it is ram packed. That’s a 5.53 am from Hassocks btw. Crazy. No way you can work or get anything done. So I started writing this blog post on my phone 🙁 I am getting too used to be able to get a good hour of work done on the commute each way.

What followed that day was awesome. A really well attended panel discussion, 8 am breakfast meeting, delivered by a few people on the convergence of social and TV. Digital and TV. And it is coming together. Finally. We are far from connecting the dots but we are getting there. I am excited for next year. As the industry evolves, so does the attribution, the connection of the silos and the cross device connection. And we are in the middle of it. Amazing.

tidsoptimist

Then my wife called me a Tidsoptimist this week. What’s that? Oh someone thinking they have more time than they do. And because of that they are late for things. Time, as it seems to me, expands. But it doesn’t. It is the same for everyone. It all started when I worked for a company that made meetings with agencies. I arrived in time and realised that 9 out of 10 meetings started 10-15 minutes late. So I started being 10-15 minutes late, to make my work flow more efficient. In London you can always blame the tube.

Having said that, even when moving closer to my clients, I was still late, as there was always something to finish off taking only a minute. And none of my clients mind, as it seemed to be the norm. I have gotten better again now, as the meetings become more senior. After all, I am still trying to leave a positive impression 🙂 So nothing to be proud of, just I get a lot more done really.

On another note I published another article on productivity. Whilst writing my next book chapters I realise that being productive is actually not that difficult. I also realised there had been one advice I got in 1997 that is still true today: only plan 70% of your time. As soon as you step over that red line something will be left undone. This is because you are having to account for the unexpected. For the unknown. The incoming pitch, the email from your neighbour to help or the information about something you need to action on.

Days sometimes don’t feel busy but turn out to be quite manic. And also over the summer I had little time to breathe and think. Sounds mad but if you don’t have time to think, things will be missed. So give yourself time to think, to breathe, stare out of the window and come up with some cool ideas.

We also managed to get all out Christmas presents ordered. The tree is up and cards sent. We went to Winchester to see a friend and his family. Christmas is all about the children. I totally enjoy looking at last year’s Christmas pictures, and the ones before, to see the glow in the kids’ eyes when we put up the tree. The future, the love, the activities, anything we do, is about the children. And then there is Syria.

It is a bit of a damper for Christmas. However, we decided to give some money to a charity supporting a child that got cancer and the hospital he is in for which they collect money or unused toys to give to the kids for Christmas. Isn’t that nice. Nice to give. Nice to be able to make other kids’ Christmas as special as our own.

No, life for me isn’t about myself. My job is for myself, and my goals. But the greater things in life, they are about the children. And they are who really matter in life. Everything else is just not as important. No matter what it might be at the moment. If you are with your kids, the only thing that matters is them. If you are with clients and something happens to your family, everyone understands if you had to cancel a meeting. It is everybody’s first priority. It took me a few years to learn that too.

We had a blessed and great week overall. Despite some lowlights. We also had plenty of Christmas lights and sparkle!

We are truly grateful.

Love to you all,
Volker