Sunday Column (377)

This week brought on a few changes. Mainly work related and I don’t want to go into great detail. In reflection of my career, I have managed to learn a lot on how to deal with change, engage in situations and which approach I should take. Experience I suppose, age and maturity of course. Putting all of that together and going from a career level up to an industry level, I can see almost the opposite with the broadcast industry.

You probably wonder what I am on about. I attended a conference for TV people this week. They don’t know much about programmatic advertising. And, should they not change, the youngsters from the digital programmatic space will teach the older, maturer generation from broadcasting, how it is done. Upside down. Innovation and automatisation will always be ahead of rigidity.

I don’t want to have too much of a go, but the conference showed me that some of the broadcasters don’t really understand what is happening in the world. They seem to be stuck in their old business models, neglecting the insights they can drive. And when consultants then suggest the magical steps to change and list action points I haven’t seen since my MBA, my neck hair stands up. I honestly fear that the digital world will roll into the TV world, force change which the broadcasters should lead themselves. Seeing Sky winning most of the awards for being the most innovative broadcaster wasn’t a surprise. They are currently, at least to my mind, the leading force of change in the broadcaster industry. Where next?

Hawkeye

In other news we found out that our new pets haven’t been vaccinated yet. This meant a blood test, vaccination, another couple hundred in vet bills and further five weeks in confinement. You get what you ask for. We wanted to help those kittens, were under the impression to do good and ended up with a big bill. Just as well we didn’t pay for the cats and they all seem to get along. We will get through that as well, still learning in the process.

Life is good. Reviews in school were due and we are happy and proud of our kids. We have some bright, intelligent and lovely boys. Just when they are at home…no, of course they are good 😉 it is funny to see how their character develops and how you discover part of yourself, part of your spouse in them. Yet, they are complete own characters, humans with their own ideas and thoughts. I love them more than anything in this world. An inspiration, future and purpose in life.

On Thursday I managed the first 10K run in just under 45 minutes, that’s 4:30 per km. This for me is a big step. I never thought I’d could do it but pacing myself on some runners in Central Park made me determined to do it. I am winning. Thinking back that I used to be part of my American High School track team running 800 meters huffing and puffing because I smoked 60 cigarettes a day. I remember my first run after I quit smoking almost 20 years ago. It was for 10 minutes and I could hardly breathe and had to stop often. I obviously came a long way since then.

That pretty much sums up the week. On Saturday I had lots of time with Rohan, another party and time to prepare some thoughts. Life is full of change and challenges. Also I mixed myself my own Martini again. It has been a while but Americans like a good cocktail before dinner and so do I now again, after I used to drink Martini a lot watching Mash 4077 back in the days.

Anyway, have a good one, speak Easter,
Volker