Sunday Column (463)


Good evening. Sunday night and as usual a busy week for me. To start out with a summary, my Monday was super busy. Working from home to get an air ventilation system installed that pumps dry air into our house in order to reduce condensation and therefore the build up of mould around the windows. We don’t have a huge problem with that so the unit we got should solve it and I am excited to slowly but surely finalise the house and get it into the ‘perfect’ state. So far it is working fantastically. I know it sounds like a daunting task but over the years you want to know what’s going on in your house and make sure the systems are running smoothly and the heating is working, the lights, etc. – guess it is my German efficiency and I just want to keep it in good repair I suppose. Sad life but as I enter middle age, the house is becoming a priority 🙂

I also added some new features to our spare bedroom in order to display my Lego model I build and also to declutter my desk, anticipating I might work from home more often again. Then I don’t want to anticipate too much, as I am still not sure what I will or want to be doing next. My last official day was on Friday, so 10 months, two jobs (running operations and Germany), and some great people and experience. I worked my butt off, flew to Germany every week and I feel like I accomplished something for the company. Some people said to me that this isn’t fair, however it is a job, and life in business isn’t always fair, is it? I never thought about it, as my thoughts are about the future, about what I will focus on moving forward. No point of looking back, I cannot change the past.

Having a few drinks with the crew, reading the leaving cards and looking at a fantastic leaving present (a nice bottle of whiskey), I cannot resist to say thank you. The team has been fantastic, a great time at Rocket Fuel, a great culture and fantastic people. Thank you. You have been fantastic. It is a small industry and paths will cross again. If I am not misinterpreting the notes, I had a positive impact on most of my staff. For that I am truly greatful. Not often can you look back and think you made an impact on someone’s life or people’s life for the better. Gave them some thoughts, some advice or just helped them to get perspective. And as always, I am happy to continue this and be there as an advisor or mentor moving forward. Don’t hesitate to reach out. My mobile is the same and most of us are now connected on various channels. Thank you once again.

Coincidental with me having my last week at work, my wife had 4 shifts to work. That meant school / child minder runs every day with the boys. Great times and thinking about it, I really enjoy waking them up in the morning and having that one on one time with them. We adding more of that individual time too, so moving forward I plan to take the youngest to Karate on a Saturday morning. Not long I will find something with the oldest too. I think that’s super important to build the bond and trust with the main priority in my life (see article on LinkedIn too).

Then I attended an industry event this week. Wow. I am impressed. Or not. I know I have been in programmatic coming up 10 years, but really, the amount of “non existing knowledge” is crazy (and no this is not lack of knowledge from the host or speakers!). Lotame invited for an amazing industry event which really show cased what needs to be done on the data side of things. However, the comments coming from the audience and some of the panel members set me back years. I had an interview earlier that day asking me about how many industry relationships I have and how many people I know, and how much I know about certain tech providers. Maybe it is stating the obvious, but if I need to speak to any industry tech or need my way into any agency, I find a way. Yet even the best relationships won’t get you a deal. I am sales by trade and I know people. People know me, this is surely not a criteria to employ or not to employ me. I have so much more to offer: leadership, management skills, processes, fun, industry knowledge, connections above and beyond and knowledge how to sell technology. Oh yes, I do listen to customer needs and if I don’t know I only sell once the integration or product team actually gave their go ahead. Sales pitch over 😉

Anyway, in the process of networking and knowing people, now that I don’t really manage people at Rocket Fuel anymore, I add them on Facebook. It seems to be a nicer way to connect and be part of people’s life, rather than the ‘professional’ LinkedIn. Latter is becoming cluttered with similar posts to Facebook and is moving into that direction. I wonder where we end up in years to come, if Snapchat can close the age gap and become an important platform, or if a newcomer will enter the market. Who knows. As with most things in the industry, you cannot predict the future or the outcome.

As the week comes to a close I reflect. It has been a good week. A good 10 months. Life is good, and I am healthy and happy. The house is better and I can put my last 10 months aside to focus on my next … 10 years maybe. The future is key and it is going to happen. I might not know how yet but it will and we will be alright. We always will be. Believe.

Things happen for a reason.

Have a great week,
Volker

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