Sunday Column (477)

Here we go again. Another week. Half term and we had the MIL and her partner here, which was great for them to take over some of the child duties. My wife managed to work and I went to do some work on stuff too. No news on the job front yet, still waiting to hear, working on a pipeline – this is a full time sales position where I am the product and the more people know about my job search, the better. So please spread the word and if you know anyone seeking a senior commercial person, let me know!

Whilst I have been out of a job, the real job hunt has only just started, thanks to Christmas it has been a slow start. Not a good time for redundancy but a brilliant time to spend with the family and clear your head and understand what life is all about for you. Not wanting to play down the challenges that come with redundancies, but it has helped me to bring more focus to my life, and also everyone always says something better comes out of it. And I believe this is because you have to start thinking about what you really want. What is it you love? What is it you enjoy doing? What is important to you? A fascinating exercise and a journey full of fun and discovery. Not always easy though, but with the right mindset and support, it can be useful too.

I am about to put out another podcast this week, and the podcast keeps me busy. With two more recordings scheduled for next week, a few in the pipeline, this is a part time job. And it is so much fun, to really find out what success is all about. And how hard success is and why money doesn’t matter. This is going to be a fantastic research piece. This week I speak to Bruce Daisley from Twitter who has been an amazing guest and has a unique view to most people I interviewed so far. I cannot wait to hear your feedback and it was the first podcast I recorded face to face. They are more fun, but more difficult to arrange if you believe it or not.

Last Sunday, and not in time for last week’s column, my wife and I finished the newest Twin Peaks series. I loved it. I even loved it more than the first one and I cannot say I understood either to be honest. It’s almost as if the cult of Twin Peaks is so much stronger than the story itself if that makes sense. I remember watching the first series when I was maybe 14 and it was more something my brother watched. Then I got into it when my wife and I revisited it about a year ago. Now the new series I could watch again. Whatever strangeness there is, and whatever they suggest might be out there, maybe it is and maybe it isn’t. You ever wondered, and of course you have, what might be in the twilight zone and what might come our way from external sources, planets etc. The creepiness and yet helplessness is fascinating. Like the fear of spiders that essentially cannot do anything to you but you are afraid of them nevertheless. Do you think they are afraid of you? Maybe they are, we never know. I am sure they aren’t out there to scare us, yet I don’t like them at all.

The weather – always a good topic – I spoke to a friend in the US this week and he says there are 280 days of sunshine where he lives. I am thinking Australia would be better yet a quick Google search reveals that the US and South Africa as well as Egypt and Sudan are the sunniest places. Not sure if sunny means too sunny though. Having had a terrible rainy day on Wednesday, being miserable, then a sunny day on Thursday, when does it stop and it is spring and summer again?? Or could we have it properly miserable for a few weeks, and how much does the weather affect our mood? I think it does and it isn’t helping to change from one day after another, particularly if you are ‘grounded’. Keeping up morale whilst wondering what is next and debating where to put the focus, I demand sunshine and happiness. Latter I get through the excitement of my children who just love having their nana around; the oldest started doing Sodukos and the youngest loves some puzzles. That’s what grannies are for, I remember mine used to show me all those cross words puzzles when I was younger.

But did you notice, back in the days we used to have a magazine from the butcher, one from the bakery and so on. They all had a cross word puzzle, and we could win something. A horoscope was in there and you read those every week. Even the pharmacist did have their own. I don’t think they exist anymore. The reason I am saying that is because I watched an article this week about the overflow of information. We had a lot of information in the days of no internet, now everything moves online and the amount of information to siev through to find the ones relevant to you is getting worse. Maybe soon every butcher, pharmacist etc. have an app for information? The people that are most active online and pushing themselves the most, are actually developing ADHD – attention deficit and hyperactivity disorder – and there is a new term about ‘developed ADHD’ as we are changing our nerual pathways based on the information we try to process at any one time. Overload!!! Scary.

I am watching this with great interest. The fear I have is that it happens to me or has already happened to me. No, it won’t have an impact on my performance, will it? Will it cause more stress or make me more productive even. I believe the latter to a point of inflection where we start getting less productive. So be aware of it and make sure you get enough rest, down time and off-line time. Like when you are very smart and at some point you are going crazy. That’s similar I suppose as you are at the point where the overload just gets too much. I won’t be that, LOL, maybe stark raving mad, but not crazy. Pending on my new position and whether I will have a work phone, which of course is unlikely but my reason to put it off, I might just get a cheap pay as you go phone which allows me to be ‘available’ yet disconnected.

The envy of others, the advertising in social media like Instagram and Facebook that makes us think that what others have needs to be owned by us. And that is true for most channels I suppose. With more exposure, more frequently, we are getting to the point of not being able to escape, process and actually understand what’s happening, and if we aren’t consciously aware of it, we might get sucked into it. Sometimes, despite being in the advertising industry, it feels like we need to press the pause or even the reset button. I tried to explain to my 9 year old what an algorithm is and how it works, data and AI (artificial intelligence) and how it can improve lives. We haven’t even touched on blockchain. I love technology and eventually I find my passion in one that makes our lives better. Watch this space.

Here is to another week.

Have a good one,

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