Sunday Column (490)


I remember this girl in school who everytime it was summer, she had hay fever. It never affected my friends or myself and whilst on the one hand we felt sorry, on the other hand we never understood. Whilst being over 40, you don’t expect to develop new allergies, and looking at my exercise diaries over the past four years, there is a pattern emerging. Going back to a conference in 2015 in Berlin where I had a bad night’s sleep, some booze and had to get some antihistamine tablets, blaming the beer. Today I know it was and is hay fever. Being tired, sluggish almost, itchy eyes and irritation. Who would have guessed all those years back that I will suffer from hay fever, and consistently around mid to end of May. Whatever trees are blossoming – oak, birch, pine or ash.

Life is changing. Nothing in life is a constant but maybe your family. I drafted another article which I hope will be published next week, where I discuss the consulting role vs. the permanent role in adtech. We all had to get GDPR ready for the past 2 years, yet companies still aren’t ready. The deadline is next Friday. 5 more sleeps. The expectations are that 20% of advertising will be diminished or less targeted, making it less effective, so advertisers spend less money, affecting the industry. And then there is Brexit, and I definitely want to be Brexit ready. Life isn’t all plain sailing. I am so curious to see where we are in a year from now, two years even. I hope we are still where we are today, I like it here, and the setup is nice, but will it be the best we can do for the family. What do we sacrifice and for how long?

Yet I am in the middle of organising a street meet in our cul-de-sac. I would like to get most neighbours together and make sure we are building a strong community. Most of us plan to live here for life. Wouldn’t it be nice to get to know everyone, share some experience and greet more knowingly on the street. You know what I mean, life is too short to not know who you share your street with. That’s my opinion anyway. But I have always been outgoing, like to meet new people and I am curious about others.

In other news, besides the lovely wedding this weekend, on Sunday last week, just because I hadn’t had time to see my barber, I asked the wife to cut my hair. Luckily she did and when my oldest saw me, he said ‘Daddy, did you put some grey hair colouring in’, which is ever so charming. Of course he doesn’t mean that in a bad way, and maybe it is me having a mid life crisis (again!) to realise that I am now older than others, and more mature, and carry the decisions and lead by example and being the person I have to be. Not sure that all makes sense, but it is great to see how the boys start to understand my humour (not easy!) and how they grow up ‘under the influence’ of myself. What I am trying to say is that you see how they pick up certain things, good and bad, from their parents. Bless.

Stories of success

Those are my main thoughts this week. It has been a busy week and a lot of things I do at the moment are about timing, about having the right conversations, balancing things. I met an amazing start up which I can only promise a certain amount of days due to other commitments. But I really love what they are doing, so I was very honest to see what we can do. You know, it is as if now and then you come across those opportunities and you know you want to get more involved. And then there are those logical decisions, and they are good too.

Worry less and live more. Or as my podcast guest this week said: be fearless. Not the podcast that is live at the moment but the lady I interviewed this week. I will share more info when the recording goes live but the amount I learned from her in an hour interview was more than I had learned in the week before combined. Thank you.

That’s all folks, enjoy your week ahead. Mine will be busy, good busy! And of course if my grammar is too bad, please let me know (@L).

Cheers,
Volker

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