Posts Tagged 9-11

Sunday Column (455)

Autumn has arrived. A cold, rainy and windy Sunday last week, building rafts, then a hot bath for the boys and a nice warm fire for all of us, cosy. The natural things, the things we have always known, like fire and blankets, provide shelter and comfort on days like that. We cleared away our garden furniture, cleaning the BBQ and prepare for winter. It isn’t quite there yet, but it won’t be long. Comfort. With hurricanes sweeping over the Caribbean and the US, we can consider ourselves lucky. Yet, the signs this might be global warming can no longer be ignored. Raising sea levels and different sea temperatures make nature more powerful. This is scary as this is only the beginning and seems far away. That might and will change. And I have been saying that since I joined a local environmental group in my early teens. And what have we, as human kind, done to prevent it?

9-11. It happened 16 years ago, just when I arrived in the UK. We seek comfort, we never forget. An event that changed the world and influences our generation as much as the wars have influenced our parent’s generation. Troubled times. We are lucky to not have seen more attacks of similar scale over the years, and I hope that we never will, given improved security at airports etc. We cannot be scared of flying or getting around following our daily business. We shouldn’t. We must trust that the majority of people on this planet are good people, looking after one another and share love and compassion. However, Korea is trying to prove us wrong. Another missile towards Japan. 9-11 is a reminder for us to not forget what has happened, why it has happened and how we learned from it.

Germany hosted the biggest digital advertising exhibition and conference dmexco this year. It has been 11 years since I started attending that event, and I since missed it once or twice. It has grown phenomenal and the owners are doing an amazing job to deliver an event relevant to the industry. Globally. I noticed that I have been in digital marketing for over 10 years, and 8 out of those I deal with programmatic. Even back then I said that the ecosystem will just adopt programmatic as standard. I wasn’t wrong so far. Yet the hype isn’t over yet, it takes 10 years for things to normalise I suppose, hence we seeing so much consolidation in the industry. When at the show I heard that my old boss said to someone at a meeting that ‘I was the best sales person he ever hired’. It is nice to have these things said about me, of course it would be nicer to have heard it from him. The industry is a village, lots of familiar faces, networking, and shaking hands. That’s what I love about it, some great friends you find, connections you make.

In between coming back from Germany and going out to New York, I try to spend as much time as possible with my boys. Travel is full on again, and more than planned, but the job needs to be done. It isn’t glamorous. On Tuesday I got a chance to take them to school and chat with them in the morning. A lovely autumn day it seemed. I missed them coming home delayed and exhausted on Thursday but we made up for it on Friday and Saturday. They do not like me being away and I do not like the travelling either. But it is part of the parcel and it will get better. Important in my opinion is that we talk about it, and that I carve out the time with the family when I can. This is to make sure you do not neglect the most important part of your life. They need to feel valued and given attention, being the most important things I have. Given I love my job, always enjoyed working, family is still there forever, and building a relationship with your kids starts now. As my boss once said, success doesn’t mean being successful in your job only, there is family and other things to consider too. That goes in line with a book I finished reading this week which examines how we – you – measure your life.

In other news, after my wife gave me an amazing bracelet for my birthday, a Buddhist one that makes me feel more grounded and reminds me to be mindful, I got myself another one. It has seven different coloured beads, representing chakras and remind you of virtues too. I enjoy wearing them, alongside my colourful and changing watch straps, in order to remind myself daily of how grateful I am. When on flights and trying to relax my brain and taking a moment to just not think, I touch those beads, reflect on what’s happening in life and cherish the love and focus on the important things in my life. This is important to me, and I am pleased to have those reminders with me.

Before I finish off a few thoughts on the Apple event this week. The iPhone X is amazing. The technology is the future of what is there to come. In my opinion Apple has pulled off an amazing phone packed with mind blowing technology. I also believe that technology will become available to mainstream iPhones in the years to come, and for now is more a gimmick. Don’t get me wrong, I would love to have one, but I cannot justify the money for it. So I might just hold on to see how the technology will find its way in the more affordable versions over time. Hence I need to check how to upgrade to the iPhone 8 for now.

It has been a busy week. Exciting with the official showcasing of our new company joint proposition at dmexco. Fully booked, exhausting flights. Networking, fun filled conversations, discussions, open exchanges about the things there are and things to come. I am happy, content about the life I am living and the situation I am. Zen. It is busy but change is good. I am excited about change, whichever way it might turn out. When you read this on Sunday night I will be on the plane to New York for a quick trip. Life isn’t bad as long as we are aware what is important to us, how we measure whether we prioritise correctly and as long as we are in zen with ourselves.

Thanks for reading and tuning in. Have a fantastic week,
Volker

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Sunday Column (236)

To say this week passed quickly is an understatement.

In summary I probably spend a full working week in conference and exhibition rooms, moderated sessions, sold our product and made new connections. And the worse thing of all: I enjoyed it all, met new people and had fun. Yet the weekend couldn’t have come early enough.

It all kick started with a trip to Berlin early Saturday last week. I spent a great day catching up with a school friend before heading to the first conference venue, in Berlin Admonsters put on the European Publisher Forum for which I chaired the content for. A successful, well received conference, highlighting the challenges of publishers in today’s programmatic world. On Tuesday next week I publish my personal summary of the event. It is interesting to see the differences in data utilisation and sales tactics by publisher by European country.

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Late Monday I took a (delayed) flight back to Gatwick to attend the legendary ATS (ad trading summit) in London, put on by Exchangewire for the 4th year running. It was good to catch up with some familiar industry profiles and chew the fat. Nothing new seems to be happening content wise, yet the discussion around multiple screens got fuelled a bit. For a user this is all glass. They don’t care about the medium they consume. Whilst I appreciate you might want to use different creative and a slight different strategy for each medium, you should plan your campaign holistically across all devices.

Wednesday and Thursday was ad:tech London. This year’s show gained momentum with the new show director in place. In my function as advisory board, I moderated a session on RTB at the conference. A well visited event with what I believe is a new beginning of the show to establish itself against other leading European shows again. I am still due to visit dmexco next week. Thanks for great connections, good quality leads for adizio and a lot of fun.

This sums up the week. Lack of sleep. Lack of family time. It was nice to see both the boys coming into bed in the morning to cuddle. R was too excited to go back to sleep. “Daddy back”. Priorities. Love and happiness. I enjoy what I am doing which is the main thing.

At the weekend we chilled out at a friends’ place in North London. An exciting train journey for the kids and enough time for me to catch up on family time. We had a great curry, good chats, and really enjoyed ourselves.

Life never stops. And with this week’s anniversary of the WTC bombing we get reminded how precious the time is we spend with our loved ones. Thinking back to 9/11, the year I came to the UK in 2001. We will and shall never forget, the world has changed since. And with the situation in Syria we are reminded daily to watch over each other. To protect each other from evil. To share the love.

Have a fantastic week. I am off to another show 🙂

Love and Kindness,
Volker

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Sunday Column (81)

81 weeks ago I started my Sunday Column. Ideas, thoughts and general blurb from Volker Ballueder about all sort of things. It developed a bit into a “only column” as I got too busy keeping up to write a daily or bi-weekly post.

Anyway, yesterday was 9/11. Now, as for many people, it is like it was yesterday that I heard about it. Sitting in a friends old Peugeot, he gave me a lift back from my pre-university maths course in Aberdeen, both of us entering the 3rd year, when the music in the radio stopped with the breaking news. I had been in the UK for less than a month. It was raining, cold and grey. And 9-11 had just happened.

If you followed some of the news over the last few weeks, then you wonder. You wonder why a pastor in Florida wants to burn the Koran. Why would he? If he is a man of faith, as his title suggests, then he should be able to forgive. He should be able to foresee the consequences his action might have. Was it all a media stunt?

If I say forgive, then I don’t mean “to not care” but in the Buddhist believe, in my interpretation, you close a chapter, accept the fact and try to make the world a better place. And I believe that is what most Americans have done. If I say “embracing Islam” I don’t necessarily mean that in a literal way, but I believe that more Americans know today what Islam is about compare to 9 years ago. And, if you followed the discussion about the Moshe they want to build close to Ground Zero, then you could clearly argue that this is to honour not only the Christians, Hindus, Buddhists and Mormons that died in 9-11 but also the Islamic people that died.

I am not religious, I am a Buddhist. I am not political. At least not more than anyone else. Everyone has a right to have their own believes, values and passions. For some they are wrong in most people’s eyes, e.g. terrorists. Of course. But just because some fundamentalist claim that they did it in the name of their god, doesn’t mean that everyone believing in this god is a terrorist. Come on, a child understands that. A nation as great as America which overcame the discrimination of black people, understanding that they are not 2nd class citizens (sorry Mitch, I am sure you read that), should surely understand to not blame someone because of the colour of the skin, or religious belief, or origin……

Now, enough about 9-11. I am not American, but I feel very strong for them, as I lived in this country. Having lived there, I understand their belief and them being proud of their country. An amazing country, and they should be proud. I never forget buying that T-Shirt in D.C. off a Vietnam Veteran. It had an American flag on it and read “It is an American thing, we should all understand” – relating to the Vietnam war.

In my life in the UK there hasn’t been many developments. I worked a lot last week, and was very exhausted on Friday. I hardly saw the boy which is a shame. My MIL is still here and her boyfriend will come next week. So it will be busy with family and work. My wife is feeling better and the specialist says she is going to be ok for a while, so that my MIL will be leaving the end of next week. She is a great help and we enjoy her being around. However, I also looking forward to having our own life back too.

Now, I enjoyed the weekend, spending lots of time with Colin, not working at all. That was great. My wife and MIL went out on Saturday night so I had a whole Saturday night to work on some stuff I wanted to do for ages.

See you next week.
Volker

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