Tag: ad exchanges

ad exchanges or what is Ballueder up to?

Ok, this post is not the opinion of my company mexad but an article I wanted to write for a while. Many people, including my mum, ask me what I am actually doing all day? What is your company doing, and what is the landscape like? Are you still in digital marketing? So this article really is for my mum, so she understands what I am doing all day 🙂 I worked in search marketing before, and PPC (pay per click) is synchronized bid management on keywords across multiple search engines like Google or Bing. Most people have understood that by now. Now, I moved into display advertising or display optimisation in January, launching a company called mexad in the UK. What mexad or other Display Engine Marketing (DEM) agencies do, is providing a service (mainly) to media planning and buying agencies to access inventory on ad exchanges and optimise display media. We have our own technology that sits across ad exchanges and yield optimisers alike that effectively, similar to PPC, allows synchronized bid management across multiple ad exchange platforms – just that we don’t bid on keywords but on placements. Ad Exchanges and Yield Optimisers, e.g. Right Media, Doubleclick

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Digital Marketing Thoughts

Ok, I admit it. On Sunday afternoon, just before the game, I had one of those moments. I thought I had to write a blog post about Digital Marketing and why and how it works. Here are those thoughts: I spoke about Inbound Marketing on my blog before. The idea of inbound marketing is that, particularly online, you as a company or individual make enough noise to be seen and getting interest. This interest is then converted into sales. I know that is over simplified, but that is basically it. To do that, e.g. making enough noise, a lot of companies use Social Media these days. Twitter to form an opinion or to build a brand, maybe a Facebook page, some Facebook discussions, a group on LinkedIn or just a good blog that gets quoted within the industry. Speaking at events is usually welcomed, or sponsorship at events to associate a brand with a sport, e.g. Rolex and Golf as an example. Now, there is another way of creating awareness. I recently, as you know, entered the online display arena with a company that executes media plans across ad exchanges. That means we can buy inventory more cost effective and

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