Tag: adtech

Sunday Column (472)

Another week in January, already half way through the first month. I started writing this early in the week. I have a new creative outburst this year it seems, e.g. I love putting thoughts into writing and talking (see last week’s post with the info on my podcast Stories Of Success). And I am proud to announce that the first (solo) episode went live this week. Check it out. Also, I conducted first interviews which, post production, will be published over the forthcoming weeks. This has been fun and and exciting. Not sure I mentioned this before, but on weekends, as you would, time is reserved for the family. That is very important for me, as normally I am not around that much during the week. Having said that, I truly enjoy the school runs at the moment, however it seems that whilst this week was still quieter than anticipated, my diary is filling up for the next weeks. Fingers crossed to get back into the ring and get some, even if temporary work. I am starting to go stir crazy 🙁 Anyway, on Saturdays for instance, I love getting a lie in (that means 7 am for me at

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Sunday Column (454)

This week was an awkward one. Somewhat anyway. I left the house on Monday, just as the installers of our new multigym arrived. My kids had their last day of holidays and went back to school on Tuesday. Daddy left Monday morning and came home late Tuesday night, important meetings with dinner/drinks in the evenings. I was home on Wednesday though, partly to make up for it, but mainly because I had a small surgery, removal of a mole, nothing big. Nothing serious. Yet with it all taken a bit shorter than anticipated, I managed to pick the kids up from school. That was nice. Those weeks make me think of what would it be like if I am not around at all. No, I am not afraid of dying, or that the mole might be cancerous, it is more about prevention. Hence the multigym, my runs, the diet. I want to be fit as long as possible to see as much as possible of my boys. Guide them, listen to them. Yet, and partly this is due to our choice of moving that far out of London, I often don’t see them. And with the three busiest travel/trade show

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Thursday Flash (13)

Flash…. Having been busy lately, I get to read less and less. But hey, there is no lack of good articles out there, and I pick and choose for you. Management of Walking and Wandering around – this is an interesting concept and I am not sure if we need a theory around walking around for management. In other words, any manager should interact with their employees and direct reports. This should be a given. However, I also think wandering around the company, meeting people and chatting, does help you to gain trust and experience what employees are doing day to day. But another management theory around it, really? Emotional Intelligence – every since writing my MBA thesis about it, I am fascinated by this topic. This is a good summary around being persuasive. And last but certainly not least: Martech/Adtech merger …. Madtech? I wrote about this on Linkedin. This article on Mediapost is a bit older yet ever so interesting to read. Multitouch. 2017 is a year of mergers…of adtech, martech, consultancies, technologies… I love my industry, but you must have noticed that already. See you in a flash 😉

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Sunday Column (403)

What a week! It ended with a walk today where I took this picture: Never know where your path is leading to. Yet you have to trust your intuition and faith. Take massive actions towards your goals. Be you. Succeed. You will be ok. However, the week started with an amazing Adtech event. ATS, Exchangewire own Ad Trading Summit, which I have been attending since the summer of 2010. Ciaran put on an amazing line of speakers, insights and discussions around the real time bidding, programmatic advertising technology market. Well done! This was amazing. An industry get together. A catch up with publishers, suppliers, vendors, media owners and tech heads; geeks and friends. This year felt special, as I find that the industry is growing up, and maybe because there were a few acquisitions announced or talked about, a big tech IPO due soon, and all of those rumours bring the excitement back. dmexco is the largest global online and digital market show. It’s predecessor used to be a competitor show to one I launched and the founders of dmexco once offered me to join them for a sales role. Maybe I should have….hindsight. Anyway, 10 years on my friends

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Luma Landscape and Adtech Valuation

This weekend I was made aware of re/code’s latest article on Ad-Tech Valuation. This is worth sharing I thought, looking at our complex Luma Landscape in Digital. According to the article the main points to consider for the valuation of adtech companies are – Growth – Operating Leverage – Predictability – Strategic Value Net revenue is still key, e.g. the media costs which sometimes blow up balance sheets are neglected, so if a company takes 20% margin or 58% is a huge difference. In other words the latter might be valued higher despite a lower gross revenue (media). For valuation purposes Luma groups companies into: – Network 1.0 – Network 2.0 – Programmatic – SaaS This of course explains, and please read the article in full, why most companies aim to be in the SaaS bracket, a programmatically driven platform with own technology, ongoing contracts. On the other spectrum are the I/O based networks. What becomes clear to me is that our industry is growing up. Our digital industry is changing. We move from the network I/O business to specialised adtech partners (programmatic) to SaaS companies. To my mind this is not only a market valuation ‘play’ but foremost a

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Sunday Column (235)

I am still thinking of last Sunday when we took the boys to a safari park. I managed to spend a whole day watching giraffes, rhinos, elephants, monkeys, lions, tigers and the lot with my family. Having had two late nights on Friday and Saturday resulted in me being tired. The long drive meant the boys slept in the car on the way home, then stayed up late. Some commitments made me stay up till midnight, just managing to get on top of things. Slowly I am getting it. You get from your family what you put in. If you watched the video on Tuesday, you cannot be in the moment whilst staring at your phone. And I started putting it in at the weekend. And I am getting back, I am loving it. The unconditional love, the hugs, the questions, cuddles and statements. How much more important in life is that compared to anything (!) else? My wife was saying that the eldest now asked “how are we made”, so a new chapter of questions is about to be opened. I cannot wait! I am getting excited to explain these and many more things in the years to come.

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Sunday Column (134)

My Sunday Column seems to gain on popularity. Clients and friends regularly comment on my thoughts. However, particularly this week I don’t really know where to start. I attended the ATS London on Tuesday. I reported about it, and I am still buzzing with some thoughts. Also, I am about to finalise another opinion piece about RTB. This will be published hopefully in the next two weeks. As you can see I love being part of digital, and I love being part of RTB. Oh, and I love my job! This week also saw me travelling to dmexco in Germany. I believe ad:tech has seen its days in Europe, as this was by far the best dmexco and international show I have seen in Europe for years. I don’t want to write a summary about the show, but I think the only one that could come close to it might be ad:tech San Francisco or New York for that matter. But ad:tech London doesn’t deliver the same value and content as dmexco. Also, to attend the conference at dmexco is free, and speakers are invited. ad:tech now charges some speakers for presenting and definitely charges for the conference. I could

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