Tag: conference

d:pulse – the new digital must-attend event in Europe!

You have to admit that flying to Zurich to a conference from London, staying over night, has to be a good conference, right? A conference that adds value to a coach and consultant. So when my friends, Frank and Christian, invited me to join them in Zurich for d:pulse, I was on fire. They have built dmexco, brought the industry together a few times, and just understand the concept of good conferencing, adding value and getting the right people on board. So there I was, and admittedly, not knowing who Sven Hannawald was, he started the conference talking about burn-out, life-life balance and taking breaks. I thought I was on a personal development conference for a moment, as the multi Olympia winner talked about his struggle with mental health, performance and not being able to take a break. He spoke to what I preach, and that at a digital conference. It reiterated my point about the industry having to come closer together to not overwork people and look after each other. Besides us being a billion dollar industry, we are still a close knit team, and we have to work together to make it a sustainable industry not only from

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Sunday Column (424)

What an amazing week I had. I spend my week with some amazing people seeing some amazing things. As I started writing this on my flight to San Diego on Monday, I am not sure why I use a cable for my wireless, bluetooth headphones. I had to connect my keyboard to my iPad via wireless bluetooth connection. Is that dangerous? I guess by time of reading this, you will know. I am, in all honesty, not the biggest fan of flying. I have done it a lot in the past, but not the long haul flights with 8 hours time difference. Yet it seems so easy and with enough planning you keep yourself busy. Having proper thinking time, going through endless podcasts and audiobooks and preparing presentations is not a bad thing. Not being connected and constantly interrupted. And the odd glass of champagne – I got an upgrade πŸ˜‰ That also means I got some sleep both ways and the flights overall were very bearable. All those “posh” things don’t matter too much to me tbh. I enjoy them, don’t get me wrong, but I am far too much down to earth. Hence I happily admit a tear

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Sunday Column (359)

What a gloomy Sunday. Saturday was so dark and cold, we put the fire on all day – it is nice and relaxing, calming yet it should be either a bit lighter or a bit colder – this weather just really sits in between autumn and winter. And it is wet. Yet, despite all that my wife did a 10K run today. Well done you! The week was full of travel, yet it was actually very pleasant. I left the UK Monday evening to go to a conference in Hamburg. Easyjet seems to have a winter schedule, where they fly evenings rather than early mornings. So I got away for three nights. I prefer early morning but hey, all about being organised. The conference was amazing. Of course it was because I was speaking but really it was because there was a room of people interested in cross device tracking and the break down of silos: offline/online. I do really like what I do. I love my job (and not only saying that), as we are able to connect offline to online marketing, targeted advertising. So this conference went down as a treat, getting to know lots of different view

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#opsmarkets Admonster Event London February 2012

I wrote about the last London Admonster event before. So today I want to continue writing about the Admonsters February 2012 event in London which took place last week. Note, whilst I am working for mexad, a DataXu company, this opinion is my own. The event was set in East London and as always I got lost getting there. One of my feedback is to move the next event to W1 – Westend London. Bring it home πŸ™‚ It started with Karim from nugg.ad speaking about predictive behavioural targeting. A great concept and idea of which I have seen little traction in the UK yet. However, I believe the data that is collected can be very valuable for both publishers and agencies alike, whilst an integration into DSPs and RTB platforms could potentially threaten other 3rd party data providers due to the high quality of the data. Next up was Martin Kelley from Infectious Media. Potentially a competitor to mexad, whilst they are more direct client focused, the presentation was great. Not only did Martin explain and picked on the inefficient media planning and buying cycle at agencies which only slowly started to shift with RTB, but he also rightly

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Sunday Column (106)

Last week passed very quick, once again. Not only work but the short nights with the boys are taking there toll. It seems as if things happen in delirium, a kind of surreal feeling if that makes sense. The highlight clearly was my trip to Iceland to a conference: Rimc. A detailed conference blog post to follow. I have known my friend Kristjan from Iceland for some time and was glad to be invited to speak at his conference. Due to Rohan only being 4 weeks, I thought I had to fly back just after the conference, hence missed out on an amazing (so I heard) trip around Iceland. Hopefully next time. My wife always wanted to travel to two countries for her whole life: Egypt and Iceland. In 2006 I went to Egypt and only the night before I left she mentioned that β€œI would see the pyramids before she does”. And, yes, I totally forgot. When I travel for work, I focus on the job I have to do rather than things that need to be done outside the working environment. Hence this time, after I once travelled to the South of France in December without shorts, I

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