Tag: digital

Personal Update – June 2019

Hi folks, I haven’t posted for a while, but want to continue with my blog on a quarterly basis to give people updates what I am up to. Hence, this is my quarterly update for you πŸ™‚ After leaving my latest project 4 weeks ago, I have now concluded to work for myself. For the past 3 years, and those following me know that, I have gone through redundancies due to acquisitions in the industry and worked on projects. I enjoy being involved in those projects, and quite frankly believe that I am born to work on consulting projects, helping others to achieve their goals. It lead to me deciding that the best way forward is for me to focus on this kind of work moving forward. At the same time, I have been contemplating for many years to become a full time business and executive coach, mentor and trusted advisor. Whilst this is straight forward, given my qualifications and validation through years of experience in this field and my business experience, this area is a lot bigger in terms of positioning compared to digital marketing. I am on a fact finding mission, in terms of where I will focus

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Thursday Flash (14)

Flash…. This week I like to share a couple different topics. This article is about Stephen Hawkings and Climate Change – and it has a message to Trump in it too. Definitely a good read. Further, a couple of weeks ago, Adidas announce to go Digital only – is that the right way? And would this really result in it taking on Nike? Will online be enough, without TV ads? We shall see. Last but not least, a good read about 20 beliefs you will stop believing in 20 years time. Life is changing and so are our beliefs. Hope you enjoyed this week’s flash. See you next Thursday! Volker

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Sunday Column (279)

I seem to write the blog posts a week in arrear. Whilst I would love to speak about a great weekend I had with the kids, the wife was away from Friday morning, I wouldn’t have any time finishing it in time for you to read it. So if anything eventful happened, you will hear next week. I cannot wait to spend a boys weekend at home. Hopefully we can make it a regular thing in the years to come, maybe away from home going fishing or surfing. We shall see what the future holds and where their interests lie. So let me start with last weekend. I finally got off my butt to organise a night out with Jen. We went to Brighton for a superb Thai. I asked a good friend to recommend a place that is neither posh nor awful and he suggested just the spot. It was good to date again, be away from the kids and we hope to finally make this a regular thing again. Onwards and upwards. It seems like we are getting a better family routine now that the kids are older. Even mum can go away for a weekend. Then Germany

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Round up of #iabengage 2012

I attended the IAB Engage event this week at the Barbican conference centre. I had a hard time finding it but arrived just in time for the first key note. A great venue, although coffee has run out by the time I got there πŸ™ Guy Phillipson, CEO of the IAB, summarised the mood of the industry. Discussing the economic downturn, talking about the growth of digital marketing and that it is making up 8.3% of the GDP with 121 billion GBP. The biggest growth is surprisingly mobile marketing. Or not surprisingly to be honest. More brands move budgets to mobile rather than video just because the reach and volume is available. I am certain this will change, but instead of more budget being moved from display to mobile my prediction is that video will be fed from the TV budget. Additional more TVs are being connected too. People would give up chocolate, booze or even sex for a year to get Internet back if it was disconnected – a fact based on a study carried out by the IAB. That is because people are constantly online: on their mobile, tablets, smartphones. This is what we do. Like outdoor back

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AdOps Event London – #opsmarkets

On Thursday I attended the Admonster’s AdOps event in London. It was set in the London Film Museum which I didn’t even know existed, so a wonderful setting. I should add that the drink reception was in the Harry Potter room, but let’s start at the beginning. Maybe a note that this opinion of the event and my understanding and interpretation are my own views. Not that of any associated company! And, please note that I tried to be as objective as possible. Any comments are welcome of course πŸ™‚ Donald Hamilton kicked off the event with a nice introduction on data. Data seems to be the buzzword in the industry at the moment, and everyone is talking about it. mexad‘s CTO Guido Pfister was speaking about it also. Guido in his talk said that RTB (real time bidding) can be very effective even without data, arguing against the myth that RTB is ONLY data driven. Of course data goes very well with RTB. Anyway, data seems to be only valuable if it is qualified, and structured. Donald clearly pointed out that the successful use of any data, online or offline, depends on analysing it properly and then use it

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