Posts Tagged exhausting

Sunday Column (509)

What a great week, wasn’t it? Sunny, yet cold mornings. Proper autumn with lovely sun sets. Nothing else to ask for. I felt I made a huge leap at work, and my marathon prep is going well. I left the house early Saturday before dawn, had some lights on, and came back about 3 hours later. 20 miles done, some walking though. This was tough. I call this success, or achieving means goals, goals that mean something towards an end goal. That’s a new thing I learned this week. The end goal is the achievement of running a marathon, the means goal is to hit 20 miles. As satisfying as it is, it is bl* hard.

But let me have a rant at cinemas, or showing my pure ignorance that I don’t understand the value it brings to me. I work in advertising and I love it. But when I go to the movies, I hate the ads prior to the movies. You cannot skip them, and I always wonder how relevant they are. First of all, you almost always rush to the movies, get there just in time, and your boys want sweets. When you finally settle in your seats, you spend up to 30 minutes watching adverts. Those additional 30 minutes are ‘make or break’ whether you have to have a toilet break with a 7 year old throughout the movies. Again, no chance to pause it either.

If you think of someone going to the movies with their children, maybe a Halifax mortgage ad is fine. I don’t think it is too relevant for the kids, but I can understand the thinking of showing it for the parents. Seeing babies and follow on milk for Aptamil, maybe justified as you have some mothers there. They could have another child at home, as the Incredibles age range is far too old for follow on milk. Maybe someone has a huge age gap. In my opinion not the right audience at all. Most kids in the movies would be around 5-7, so yes they could have smaller siblings, but relevancy isn’t that high I don’t think. Worse even was Qatar airways. Nice ad, fun to watch, but no relevancy for children. Maybe for adults? Same as Comparethemarket, kind of being funny with the meerkats, the kids laughed, but just because I am a parent, insurance isn’t really relevant.

Of course you cannot target products at kids, and the restrictions and all, but on the other hand, come on, some ads are just not relevant whatsoever. Why not show family holidays or Nintendo game stations or something like that. And why show a short movie in front of the main movie. An irritated 7 year old blaring into your ear that we sit in the wrong movie. I started considering that possibility.

Now to the economics. For my two kids and myself I paid £30 for the tickets and another £15 for drinks and snacks. Sitting through 30 minutes of awful ads that I cannot skip to then see a pre-movie and having to have a toilet break wasn’t the best experience. The movie was ace though 🙂 So do the experience outweigh the costs? In my opinion not at all.

I just cannot see how cinema is surviving. The appeal is getting smaller. The dreaded arriving in time race, overpriced snacks and then irrelevant ads you cannot skip and toilet breaks without pausing the movie. The bigger screen and sound is the only argument but with home hifi system and decent TV sizes, it just doesn’t cut the mustard. For me anyway. For £45 I rent up to 6 or buy 3 movies for the kids which they enjoys multiple times at home. Peace of mind there.

Rant over. I guess I enjoy cinema again when I can go there to escape. From home, the kids and watch a nice movie with the wife. As if that happens often. Is there a future in cinema, what do you think?

I finish writing this during my youngest karate grading. That was the most important bit of my weekend. Another money making machine but here I see the value for money. And really, I am just annoyed I never founded a karate school or similar. In the end, he passed. Proud daddy.

Until next week,
Volker

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Sunday Column (288)

What a busy week. Where to start?
Monday saw me continuing my 5 am starts with a 5K run. My osteopath on Saturday seemed to think things are improving, yet I wasn’t convinced on Monday; but usually it gets better during the week. At the end of the week I managed another 10K which second as a detox after a heavy trade show week.

It has been 30 days now that we have been back from holidays and I am back into my 5 am routine. They say it takes 60 days to form a new habit, so half way through I am wondering, am I getting there? Of course I do. Getting up got a lot easier, to the extend that I naturally wake up around 430 to 5. Exercising got a lot better with my first 10K run, my weight increase on the bench press gets me back to uni levels. Things are moving in the right direction.

Of course it doesn’t stop you from being tired. Some days I notice that my brain is still half asleep or still full of toxins (as in not relaxed, not hangover 😉 ). Usually this is fixed with a nap on the train on the way into work, if I work from home I usually carry on or have a cheeky 10-15 minutes nap over lunch. That is very refreshing. Also introducing more regular meditation helps settling the mind and clearing thoughts.

As you can see things are improving. So on to the next 30 days.

progress

In the meantime we are back to conference season. Opening conference was on Monday in London, Ad Trading Summit – five years running, not missed one year, it focuses on real time bidding and programmatic since it started. A big industry get together with lots of industry gossip. Lots of fun.

I cut the networking short as I flew into Cologne at 7 am the next morning. There I attended an internal strategy meeting before a high end VIP dinner, ending the night with whiskey and cigars. The next day we kicked off the world’s biggest online and digital marketing exposition, dmexco. It evolved from OMD which I was competing with a few years ago, and turned into dmexco a few years later with over 300 exhibitors and over 30,000 visitors. An amazing achievement for a trade show, whichever niche.

When I came back on Friday I was rather exhausted. As usual trade shows come with lots of alcohol, long parties and little sleep paired with long days and good chats, great networking and fun of course. Thanks to our fabulous marketing team, we had a good turn out at all our events and started making an even bigger dent into the universe of connecting TV to digital 🙂

What else happened? R went back to school. C lost another tooth, whilst biting his brother’s (superman) cape. We looked at a GSP (German Shorthair Pointer), more about it in the forthcoming next weeks. However, it looks like it would be the best addition to our family. Exiting times ahead, yet timing is still to be decided.

I guess that sums up another great week. When you are away all week, you enjoy the weekend even more!

Volker

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Sunday Column (181)

I am not sure where to start this week. We had a fantastic weekend last week and I spend some happy hours with my friends. I wish that those times don’t ever come to an end. Then my MIL arrived with her boyfriend. Colin and Rohan were over the moon. It is happiness all around and I cannot say how much I appreciate to be in the middle of it. Those days just passed very quickly. I have been flat out at work. Busy. I am getting to this point where I am stressed to an extend I don’t enjoy it. I know it is only temporary, as there are a few projects finishing, new ones starting and some need revisiting. Give me another three weeks and things are back to normal. I enjoy what I do though. And I booked a week off to unwind a bit before Q3 and Q4 hit us. Bring it on. I am ready. And don’t misunderstand: I don’t mind being busy or working at lot. But sometimes things are getting a bit over the top. For everyone. I guess with me moving house, and the kids settling in and being off school, we still have to find our own routine. So once life is more in balance, things will be good. I guess doing my back in doesn’t help 🙂 I got a few things done in the house, decided on the heating work needing to be carried out. Also we got a present to get the downstairs loo done. We are lucky, fortunate to get so much support. The house is still taking a lot of energy….at least I thought that until I spoke to a business partner who owns a 20 bedroom 18xx property. I guess I am lucky 🙂 Actually I do think I am lucky. I have a fantastic family, the almost perfect family home in an almost perfect village with a perfect distance to work. I have a life life balance, understand a lot about the topics I am interested in, like personal development and coaching. I couldn’t ask for more. You know I have been suffering from this muscle I pulled. Actually it was more of a nerve thing. I should have listened to the back rub lady on Monday, iced it and focus on ibuprofen. Instead I had more sleepless night and ended up going to a chiropractor who put my joints back into place, taught me how to sit correctly and which exercises I should do for my back. He also sorted out my leg length difference. Wow. Fast pace! I still have an inflammation that need to be tackled. But I am confident I am getting there. Anyway, a good weekend finished. Good friends’ time. My wife let me go loose to chill out a bit which I needed. Now time to focus. Next week is going to be exhaustive one again. Have a good one, Volker

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Sunday Column (181)

I am not sure where to start this week. We had a fantastic weekend last week and I spend some happy hours with my friends. I wish that those times don’t ever come to an end. Then my MIL arrived with her boyfriend. Colin and Rohan were over the moon. It is happiness all around and I cannot say how much I appreciate to be in the middle of it.

Those days just passed very quickly. I have been flat out at work. Busy. I am getting to this point where I am stressed to an extend I don’t enjoy it. I know it is only temporary, as there are a few projects finishing, new ones starting and some need revisiting. Give me another three weeks and things are back to normal. I enjoy what I do though. And I booked a week off to unwind a bit before Q3 and Q4 hit us. Bring it on. I am ready.

And don’t misunderstand: I don’t mind being busy or working at lot. But sometimes things are getting a bit over the top. For everyone. I guess with me moving house, and the kids settling in and being off school, we still have to find our own routine. So once life is more in balance, things will be good. I guess doing my back in doesn’t help 🙂

I got a few things done in the house, decided on the heating work needing to be carried out. Also we got a present to get the downstairs loo done. We are lucky, fortunate to get so much support. The house is still taking a lot of energy….at least I thought that until I spoke to a business partner who owns a 20 bedroom 18xx property. I guess I am lucky 🙂

Actually I do think I am lucky. I have a fantastic family, the almost perfect family home in an almost perfect village with a perfect distance to work. I have a life life balance, understand a lot about the topics I am interested in, like personal development and coaching. I couldn’t ask for more.

You know I have been suffering from this muscle I pulled. Actually it was more of a nerve thing. I should have listened to the back rub lady on Monday, iced it and focus on ibuprofen. Instead I had more sleepless night and ended up going to a chiropractor who put my joints back into place, taught me how to sit correctly and which exercises I should do for my back. He also sorted out my leg length difference. Wow. Fast pace!

I still have an inflammation that need to be tackled. But I am confident I am getting there.

Anyway, a good weekend finished. Good friends’ time. My wife let me go loose to chill out a bit which I needed. Now time to focus. Next week is going to be exhaustive one again.

Have a good one,
Volker

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