Posts Tagged How to measure your life

Sunday Column (455)

Autumn has arrived. A cold, rainy and windy Sunday last week, building rafts, then a hot bath for the boys and a nice warm fire for all of us, cosy. The natural things, the things we have always known, like fire and blankets, provide shelter and comfort on days like that. We cleared away our garden furniture, cleaning the BBQ and prepare for winter. It isn’t quite there yet, but it won’t be long. Comfort. With hurricanes sweeping over the Caribbean and the US, we can consider ourselves lucky. Yet, the signs this might be global warming can no longer be ignored. Raising sea levels and different sea temperatures make nature more powerful. This is scary as this is only the beginning and seems far away. That might and will change. And I have been saying that since I joined a local environmental group in my early teens. And what have we, as human kind, done to prevent it?

9-11. It happened 16 years ago, just when I arrived in the UK. We seek comfort, we never forget. An event that changed the world and influences our generation as much as the wars have influenced our parent’s generation. Troubled times. We are lucky to not have seen more attacks of similar scale over the years, and I hope that we never will, given improved security at airports etc. We cannot be scared of flying or getting around following our daily business. We shouldn’t. We must trust that the majority of people on this planet are good people, looking after one another and share love and compassion. However, Korea is trying to prove us wrong. Another missile towards Japan. 9-11 is a reminder for us to not forget what has happened, why it has happened and how we learned from it.

Germany hosted the biggest digital advertising exhibition and conference dmexco this year. It has been 11 years since I started attending that event, and I since missed it once or twice. It has grown phenomenal and the owners are doing an amazing job to deliver an event relevant to the industry. Globally. I noticed that I have been in digital marketing for over 10 years, and 8 out of those I deal with programmatic. Even back then I said that the ecosystem will just adopt programmatic as standard. I wasn’t wrong so far. Yet the hype isn’t over yet, it takes 10 years for things to normalise I suppose, hence we seeing so much consolidation in the industry. When at the show I heard that my old boss said to someone at a meeting that ‘I was the best sales person he ever hired’. It is nice to have these things said about me, of course it would be nicer to have heard it from him. The industry is a village, lots of familiar faces, networking, and shaking hands. That’s what I love about it, some great friends you find, connections you make.

In between coming back from Germany and going out to New York, I try to spend as much time as possible with my boys. Travel is full on again, and more than planned, but the job needs to be done. It isn’t glamorous. On Tuesday I got a chance to take them to school and chat with them in the morning. A lovely autumn day it seemed. I missed them coming home delayed and exhausted on Thursday but we made up for it on Friday and Saturday. They do not like me being away and I do not like the travelling either. But it is part of the parcel and it will get better. Important in my opinion is that we talk about it, and that I carve out the time with the family when I can. This is to make sure you do not neglect the most important part of your life. They need to feel valued and given attention, being the most important things I have. Given I love my job, always enjoyed working, family is still there forever, and building a relationship with your kids starts now. As my boss once said, success doesn’t mean being successful in your job only, there is family and other things to consider too. That goes in line with a book I finished reading this week which examines how we – you – measure your life.

In other news, after my wife gave me an amazing bracelet for my birthday, a Buddhist one that makes me feel more grounded and reminds me to be mindful, I got myself another one. It has seven different coloured beads, representing chakras and remind you of virtues too. I enjoy wearing them, alongside my colourful and changing watch straps, in order to remind myself daily of how grateful I am. When on flights and trying to relax my brain and taking a moment to just not think, I touch those beads, reflect on what’s happening in life and cherish the love and focus on the important things in my life. This is important to me, and I am pleased to have those reminders with me.

Before I finish off a few thoughts on the Apple event this week. The iPhone X is amazing. The technology is the future of what is there to come. In my opinion Apple has pulled off an amazing phone packed with mind blowing technology. I also believe that technology will become available to mainstream iPhones in the years to come, and for now is more a gimmick. Don’t get me wrong, I would love to have one, but I cannot justify the money for it. So I might just hold on to see how the technology will find its way in the more affordable versions over time. Hence I need to check how to upgrade to the iPhone 8 for now.

It has been a busy week. Exciting with the official showcasing of our new company joint proposition at dmexco. Fully booked, exhausting flights. Networking, fun filled conversations, discussions, open exchanges about the things there are and things to come. I am happy, content about the life I am living and the situation I am. Zen. It is busy but change is good. I am excited about change, whichever way it might turn out. When you read this on Sunday night I will be on the plane to New York for a quick trip. Life isn’t bad as long as we are aware what is important to us, how we measure whether we prioritise correctly and as long as we are in zen with ourselves.

Thanks for reading and tuning in. Have a fantastic week,
Volker

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