Tag: inbound marketing

Inbound Marketing for SMEs

I wrote a lot about inbound marketingg before. Mainly for start ups and SMEs in London. Most of the stuff is applied from the gurus in the field: the guys from Hubspot! As part of my consulting offer, I offer advice for SMEs on how to effectively use social media, search marketing and “inbound marketing” as a tool to succeed in their business ventures. A strategy I am using at work too. Whilst I won’t take this mainstream and will always look into being full time employed with my main job. Here is the latest slideshare presentation on inbound marketing I put together: Inbound Marketing cb Consulting View more documents from Volker Ballueder. Have a great weekend. Volker

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job search in the recession

Having started my new job, I wanted to wrap up a few thoughts on how to find a job in a recession. Is it easy? First of all, nothing is easy and it all depends on 2 main factors: 1) your personal profile and 2) the industry you are in. Given my professional profile which you can see on Linkedin, I was in a good position when I was made redundant from my old employer who I was working with for just short of 18 months. It was decided to close down the sales operations and the office in London. I was not able to relocate to the head office in York due to personal reasons and therefore didn’t have a choice but to look for a new job. My advantage was that my boss did know that I was looking for a job so that I could use all means of social media. If you secretly look for a job, you cannot put it into your Linkedin profile as a status update. What really works? I believe having a strong profile on Linkedin supported by as many positive recommendations on the profile helps employers and recruitment consultants to get

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Telemarketing – does it still work?

By now most people should know a few things about me. I am keen on Marketing, particular Inbound Marketing, and you might not know that I started my career in telemarketing. A few months back I needed less convincing to use telemarketing and cold calling. I thought, if there is a company out there that fits the niche for my company’s service, then a call to them will work. And, it does. However, it is not as effective as getting this person to find you. On Linkedina group of Business Development guys discussed telemarketing and particularly cold calling. My comment was: “I have done cold calling for many years but think it proves less and less effective. Ideally you focus on inbound marketing to generate leads. Prospects are funneled through to you and find you online (SEO, PPC, Blogs, Social Media) and if you have the right USP, they will fill in a contact form. Once that is done, you call them. I would almost call that a “luke warm” contact 😉 Because the prospect did the first step and you already know that they know you. From there it is much easier to introduce yourself. Having said all that,

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Inbound Marketing for SMEs and Start-Ups

I read a fantastic article from Rand the other day on his blog of SEOmoz. Really interesting. I summarised it for myself as “Twitter, Facebook and other social media tools work but only up to a certain extend” and thought of myself about inbound marketing once again. So let me think about it. I am an SME, do not have a lot of brand awareness, or I am a start-up, just entering the market. What is it I have to do to get noticed? I would suggest that first of all you need brand awareness. This can be done by registering in various organisations, directories, adverts in industry specific magazines, PR and push your profile online on: – Twitter: create a company profile, start following people and stay personal in order to create a “personal brand” people like to follow. Have something to say and add value with every “tweet”. Try to engage with the community and be “a friend”. – Linkedin: create a corporate profile and make all your friends/connections aware of it. Add slide shows via Slideshare and show off the knowledge you have. Link your corporate blog to the profile too. – Blog: having a corporate blog

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Inbound Marketing – push versus pull

I am a little behind writing about things. But Hubspot who has built itself a good reputation for inbound marketing over the last while, has done a webinar about “Measuring Inbound Marketing 101“. Coming from a telemarketing background and being a strong believer that outbound marketing works, I am not denying that inbound marketing might be more effective. The “push versus pull” approach. I agree that email marketing, Radio and TV adverts are not working as well anymore. Direct Mail I believe is still a viable outbound marketing tool as it lands directly on your desk and is used less often by companies these days. So it might be on its way back?! What is inbound marketing? Using “pull marketing techniques” such as a) Social media: twitter, Facebook, Linkedin b) Search Marketing (SEO/PPC): being found rather than finding the client c) Bringing content to people, e.g. blogs, PR, videos or podcasts Those information need to be found, using the right “tags” by the people that are potential clients for your services. E.g. instead of you phoning 100 people a day and hoping that 10% are interested in your service, you wait until they come to you. But does that work?

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