Tag: industry news

Thursday Flash (5)

Flash! Here we go again. Working for a company at the forefront of Artificial Intelligence, AI, I enjoyed reading this article in Adage. We have applied AI for a while and we monitor it closely. The results are phenomenal and are only getting better. I believe 2017 is when AI goes mainstream, away from ‘simple’ machine learning 😉 Industry predictions – I enjoyed reading Exchangewire which predicts our industry, online/digital/programmatic marketing, adtech and martech. Whilst I don’t buy it all, it is a great read if you work in the industry. Last but not least, a personal development article about The stories we tell ourselves, had to be on the list of my articles I enjoyed reading. The narrator in your head, the one you can tame. I am reading a good book about that at the moment, about someone who started a journey to discover himself after having had a panic attack. No, I don’t think I am at risk, but being able to deal with your inner voices and inputs – let it be via meditation or other means – is something I enjoy studying at the moment. Hope you enjoy those. See you again next week, and

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The Future Of The RTB Digital Industry (2/2)

Thanks for continuing to read my thoughts about the industry. Part 1/2 of the future of the RTB Digital Industry got a few hits. So what I was saying in part 1? The future is about tech companies that can deliver added value. Maybe a short synopsis for a lengthy article but the bottom line is that this is where the industry will be going. In the meantime ‘ad networks 3.0’ still have some added value, premium has value and the more complex the technology gets over the years, the more likely the agency can add additional value to the value chain again. Simple really. Wouldn’t you agree? We are going in circles. And I don’t want to be misunderstood, saying the agency doesn’t add value. However, what seems to change our world more and more is DATA. BIG DATA. A few ZetaBytes of it. What it really means is that we have a lot of data available and need to try to utilise this. And some publishers do, and some publishers don’t. And some agencies try 3rd party data and utilise their clients’ 1st party data, and some don’t. But who owns the data? The adserver, the publisher, the

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The Future Of The RTB Digital Industry (1/2)

Triggered by my recent redundancy I thought I put some thoughts together of what’s happening in our industry from my perspective. In my little part of the digital industry, in the world of programmatic decision making and big data. Whilst I keep myself busy uncovering the European publisher market and trying to understand the industry from a different point of view, I also take my blinkers off in order to look outside real time and programmatic buying from a demand perspective. Because when I started in real time, or “ad exchange optimisation” as we called it in 2010, the big players like Google or Appnexus weren’t even in the UK yet. Some SSPs (Supply Side Platforms) were working of ExcelSheets in India….those were the days. They call me a veteran of RTB. I think that is a compliment. Yet still, 3.5 years after launching a service provider that got sold to a technology, I still have my doubts which business models will be moving forward. Having said that, I do believe I am more than capable of identifying good business models, technologies and companies who I like to continue my career with. So watch this space. In the interim (Attention:

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#opsmarkets Admonster Event London February 2012

I wrote about the last London Admonster event before. So today I want to continue writing about the Admonsters February 2012 event in London which took place last week. Note, whilst I am working for mexad, a DataXu company, this opinion is my own. The event was set in East London and as always I got lost getting there. One of my feedback is to move the next event to W1 – Westend London. Bring it home 🙂 It started with Karim from nugg.ad speaking about predictive behavioural targeting. A great concept and idea of which I have seen little traction in the UK yet. However, I believe the data that is collected can be very valuable for both publishers and agencies alike, whilst an integration into DSPs and RTB platforms could potentially threaten other 3rd party data providers due to the high quality of the data. Next up was Martin Kelley from Infectious Media. Potentially a competitor to mexad, whilst they are more direct client focused, the presentation was great. Not only did Martin explain and picked on the inefficient media planning and buying cycle at agencies which only slowly started to shift with RTB, but he also rightly

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