Tag: linkedin

Sunday Column (483)

Happy Easter. Happy April. Monday. Did you notice? At least in Hassocks, there was sun. Sunshine, it felt like spring, and I bought the boys some ice cream. I had the day off, took the wife to hospital and her eyes are healing. Things are coming together, which is nice, and we were all looking forward to Easter. To go swimming and make bread, cook some nice food and go for long walks. They say it is going to be cold, but not sure it will be. It cannot be cold, I want sunshine, no? And last Sunday I almost forgot to turn the clocks forward. What a difference it makes in terms of sunlight, but of course it makes me tired. Look at the blog posts from the last few years around March: fresh air, more light, and I am tired. Germans call it ‘spring tiredness’, and I will overcome it. Too much to do, lots to arrange. It has been a fairly busy and intense week, with a bit of a cliff hanger. But I am getting used to it. As doors close, other doors open, and as a friend described it the other day: Volker, he said,

Continue reading

Sunday Column (320)

This week got me hit a personal goal! I hit 5,000 connections on Linkedin! Yes, that means I am connected to 5,000 individuals, who admittedly I don’t all know. But, similar to Twitter, this is all about reach for me. Being able to connect, network and reach out with updates to that many people makes it fun. Great input whenever you need it. And it works well. Not only can I find useful connections, I also help others to connect. This can be very rewarding at times. Otherwise it as an interesting week. Monday started with a busy, but not manic day. That means, in work terms, it was almost not a lot going on, when you can stay on top of things…or is it just mental any other day. Anyway, of course the week changed quickly. By Friday we were running around like headless chickens again 😉 And next week is end of month. I have a day trip to Germany and overall I have a lot going on. But that’s the way I like it. Always nice to have a few days where you can just cope 😉 Oh and oh no…you might remember that not only did

Continue reading

Sunday Column (234)

Can you believe it is September? Show time. There are two conferences and two exhibitions I go to this month. Plus of course my usual work load and commitment. I am loving it. Fast pace. It is going to be a great month! All fired up! But back to review last week. The night in the tent. It was better than anticipated yet maybe a bit early for the youngest. Having said that, maybe next year it will be great to get away as a family. Anyone selling a used tent? The kids are my main priority at the moment. I really try to focus on them when I am at home. They stay up the odd night during the week, and in the mornings I see or hear them too. C now goes to the loo at night and then back to his own bed. Normal you might think, yet for me such a big step in his development. He is becoming independent. He is growing up so fast and starts school this week too. My eldest wearing a school uniform. It feels like he was just born yesterday. Where has the time gone? I am still learning to

Continue reading

Leadership & Great Companies

I recently revisited the book Good to Great by Jim Collins which I read a few years ago studying for my MBA. Now, with the TED talk about inspiring leaders and its affinity to both NLP and DBM, it was time for another post. “It is your Work in life that is the ultimate seduction”, Pablo Picasso. In NLP (Neuro Linguistic Programming) and DBM (Development of Behavioural Models), you drill down on actions by asking: – What do you do? – How are you doing it? – Why are you doing it? With more modelling this goes deeper, however focusing on this three questions, and looking at the TED talk, we are looking to answer the question what a successful leader is made of, and what are successful companies made of: – What does s/he do? – How is s/he doing it? How is he leading, managing and setting example? – Why is s/he doing it? What motivated the leader and makes him so good in what he is doing and how he is doing it. The latter seems to be key to a lot of discussions around leadership. Hence in Jim Collins book it is about “good to great”,

Continue reading

Google+ has hit it off with users….

Google+ has hit it off with users the world over who wanted to get the latest slice of technology on hands. There is a delirious response to the search giant’s newest social networking service, which is hyped by many to deal a death blow… The international business times published an article on Google+ with some quotes, including mine 🙂 You can read the full article here.

Continue reading

Socially public

Now this post was triggered by Claire at the iMedia summit in Brighton. Her, and also John, were speaking about connections made through social media. It is difficult to think where I best start, and what I really want to say. I was supposed to launch the social media unit of an agency back in 2009. It never happened but it gives me a certain authority to speak about social media. I also managed to get a corporate account up to 1,000 followers within 3 weeks. However, of course I never ran a social media campaign, or did I? I have my blog. My blog links to Facebook and to Twitter. Twitter links to Linkedin, and my Linkedin profile of course has a link to my blog. Anyone searching for my name will find me, and find out what I do and where I am. The latter thanks to Foursquare which I recently joined (for good). Now what is my reach? Just short of 1,200 followers on Twitter, over 2,000 connections on Linkedin, and about 160 friends on Facebook. With the latter I am very selective as I am happy to speak very openly about my feelings there which I

Continue reading

Sunday Column (108)

A quick week lies behind us. I am trying to remember how Monday started, but can hardly remember. It was probably just life as usual. Tuesday I went to a conference from the AOP where we discussed ad exchange optimisation and internal networks. The big agency groups were there and it was interesting to see all of the groups’ solutions surrounding ad exchanges. From my point of view, GroupM’s Jakob Nielsen presented his group’s solution very well. However, looking at the responses and discussion, I also believe things are still in early stages with most agencies. Probably this is a post in itself. However, those of you who have read mexad CEO’s article on DEM, DSP, WTF will understand that it is far too early to rely on technology and that only well trained and experiences people can handle the bidding well across all the ad exchange platforms. With the experience we have, we seem to be miles ahead, and it also seems as if our positioning is much clearer than comparable companies….as some seem to build networks rather than offering an independent service solution. Enough about my little part of the industry. Besides ad exchanges, I listened to a

Continue reading

ad exchanges or what is Ballueder up to?

Ok, this post is not the opinion of my company mexad but an article I wanted to write for a while. Many people, including my mum, ask me what I am actually doing all day? What is your company doing, and what is the landscape like? Are you still in digital marketing? So this article really is for my mum, so she understands what I am doing all day 🙂 I worked in search marketing before, and PPC (pay per click) is synchronized bid management on keywords across multiple search engines like Google or Bing. Most people have understood that by now. Now, I moved into display advertising or display optimisation in January, launching a company called mexad in the UK. What mexad or other Display Engine Marketing (DEM) agencies do, is providing a service (mainly) to media planning and buying agencies to access inventory on ad exchanges and optimise display media. We have our own technology that sits across ad exchanges and yield optimisers alike that effectively, similar to PPC, allows synchronized bid management across multiple ad exchange platforms – just that we don’t bid on keywords but on placements. Ad Exchanges and Yield Optimisers, e.g. Right Media, Doubleclick

Continue reading

Buddhism and Islands

In my daily newsletter, the following quote was displayed the other day: Awake and rejoice in watchfulness. Understand the wisdom of the enlightened. By watching keenly and working hard, the wise one may build himself an island which no flood can sweep away. The thoughtless man does not care, but the attentive man looks on wakefulness as his greatest treasure. Meditate, and in your wisdom realize nirvana, the highest happiness. Dhammapada I used to write those blog posts over at Balamadana but haven’t for a while. So I would like to share it here. My Island Theory kind of fits with the above. It states that you move from island to island in order to develop, and only settle when you are where your body is in 100% harmony with your spirit. The wise man building himself the island he can develop in. No one can touch him or his thoughts whilst he moving up through personal development. And, the island becomes a nice analogy for your little space. Doesn’t it? If you are interested in the theory, let me know. It is a bit out of date, and I believe the download link doesn’t work anymore. Love and Kindness,

Continue reading