Tag: linkedin

Multilingual Search Marketing

As most of you know I have a background in multilingual or international search marketing with speaking engagements at mayor conferences, e.g. SMX, SES and Internetworld. However, since changing jobs I noticed that multilingual search doesn’t seem to be much of a rocket science as most countries in the Western World are dominated by Google and its algorithm, and the Eastern World has a few search engines you need to watch out for, e.g. Yandex in Russia, Baidu in China, and Naver in Korea. However, the key to make international search marketing successful is the use of native speakers for the tasks of SEO and PPC, such as keyword research, link building, campaign set up, landing page optimisation etc. Of course it is debatable whether doing that in-house or with satellite office is more successful, but that is a question of business models and objectives and should not be discussed. Being bi-lingual one of my interests is how to deal with cultural differences and language differences. Teaching my son German whilst speaking to my wife in English is a challenge on its own. Even Eric Schmidt from Google said that in five years time the majority of the web will

Continue reading

Blackberry Bold Review

I now had my Blackberry Bold for just over 2 weeks. Thanks to Vodafone, things got sorted and I absolutely love the Blackberry Bold. I had a Blackberry Curve for the past 18 months and without WiFi and proper 3G connection (I was with T-Mobile), it just wasn’t the same. What I like about the Blackberry Bold is not only the slick design but the new outline of programmes, e.g. the way the desktop is presented. It comes with Vodafone SatNav free for 18 months. We tried it out and the first time it sent us in circles but the 2nd time it worked very well. So overall, that is great and save us getting a TomTom. My first Blackberry Bold that got delivered didn’t work properly over the weekend and crashed a couple of times. I had to reset it and re-install the software several times. I then exchanged it and the new one hasn’t had any problems yet. Fingers crossed. One drawback is the 128 MB limitation for applications. Blackberry Application downloader makes it easy for you to pick and chose applications for your Bold, but after I installed – Gmail – Facebook – Bloomberg Mobile – SatNav

Continue reading

complex life

Now I hope you will enjoy this post. I want to talk about complex life. We have less time, more information and more things going on – all the time. This makes life very complex in my view. For years I have been one of those people that needed a Blackberry, a mobile device, needed to extend their followers on Linkedin, Twitter, Xing, Facebook and make sure that all contact details I had from people were up to date. I was always on top of things. But then, life got even more complex. I noticed 3 years ago that I cannot just add every person I met in my life into a database that already had over 1,000 people on it. Every time I synchronised my phone it took almost an hour, and some people never made it to my list of “friends”. Even 5 years ago when I bought my last laptop, I thought I needed to evaluate every single option of the laptop and every feature to make sure I always have the most up to date equipment. Someone I know just admitted to research weeks (!) what kind of new TV to buy. Over the years, not

Continue reading

Vodafone got things right!

Now, not only was I asked to tell everyone, but I am more than happy to do so! Vodafone called me late tonight and gave me the offer I wanted. The person I was in contact originally was out of office. Now my question is WHY? But first, let me say that Thomas Rushton and his Webteam (Thanks Lee) kept their promise and put things right after I tweeted and blogged about it. It still does not go into my head that – A company makes it so difficult to change between contracts and that I could have created more work by canceling my (consumer) contract and then becoming a new (business) customer again. – That I need to push on social media, e.g. Twitter, Blogging, Linkedin to get attention. And, I don’t believe that the social media influence itself has caused them to think about it. At least I don’t hope it did, but that somewhere along the line the “customer (e.g. me) was king”. I tried to think of an analogy (maybe not the best but it is almost 10 pm): My teddy bear from years ago: I love him, I nurture him, I want to keep him

Continue reading

Can Vodafone win me back last minute?

I am sitting here and just do NOT understand. You must by now got the message of what I think of Vodafone. I hate Vodafone’s customer service. I direct messaged with the director of customer service on Twitter until he unfollowed me, and emailed with his team and finally got moved to a business account. That was, after I had to sign another direct debit mandate and form, because the online form we discussed several times on the phone had suddenly disappeared. Now, I am officially a business customer and can upgrade my account. However, the upgrade means I need to pay for a new phone rather than getting one for free. To get the latter, I need to cancel my contract, change to a pay as you talk contract, and then come back to Vodafone as a new business customer. Could that be the solution. I tried. I really think I tried it all. Writing on Twitter, being friendly in emails, asking for nothing else but being transferred to be a Vodafone business customer for a better deal and a free phone, and then, when I thought everything is sorted, I get stabbed in the back. I have to

Continue reading

Vodafone has bad customer service

Yes, I am very much pissed off. I cannot say it in any other way but the first things I did this Friday after I got home is to sit down now, and write this post. And, I feel better once I have done it. I still cannot believe it…empty promises! Ian Shepherd, Director Customer Service Vodafone, wanted to make me an advocate of the brand, “Understand. We are better than your experience has shown, and will fix the issues you’ve blogged. I’m determined we will earn your loyalty!” – that was a message on the 16th of July after I complained through Twitter and on my blog, see here about my rant about Vodafone’s bad customer service. Thomas Rushton even commented, saying “customer feedback is important to us“. They seem to have the social media channels, but I am thinking, do they know how to use them? I am here to help, if you need any advice? Anyhow, to cut a long story short. On the 11th of July I filled in a form online to transfer from a customer account to a business account. Just after my last complaint, I got confirmed that: – It takes 30 days

Continue reading

Vodafone Customer Service

I wrote about my “unhappiness” with Vodafone before. However, this time it is different. When I found out that my new work does not supply me with a blackberry, I decided to get one myself. I was thinking about it anyway and went to Vodafone as my contract is about to run out the end of August. In store they told me that I could not get a business contract, which includes the 24 hour phone replacement service and free land line calls as well as the free Blackberry, whilst having a customer account. Therefore, they suggested that I should cancel my contract to a “pay as you talk” and then come back to the store and take out a business account. Of course I wasn’t happy with the solution and contacted their online and telephone team and got various answers. Whilst the telephone team sent me a very complicated transfer form, the online team sent me a link for an easy form to transfer my phone number and contract to a business account. However, that form had a usability issue which didn’t let me fill in my correct birth date, e.g. the days only went from 1 to 28.

Continue reading

job search in the recession

Having started my new job, I wanted to wrap up a few thoughts on how to find a job in a recession. Is it easy? First of all, nothing is easy and it all depends on 2 main factors: 1) your personal profile and 2) the industry you are in. Given my professional profile which you can see on Linkedin, I was in a good position when I was made redundant from my old employer who I was working with for just short of 18 months. It was decided to close down the sales operations and the office in London. I was not able to relocate to the head office in York due to personal reasons and therefore didn’t have a choice but to look for a new job. My advantage was that my boss did know that I was looking for a job so that I could use all means of social media. If you secretly look for a job, you cannot put it into your Linkedin profile as a status update. What really works? I believe having a strong profile on Linkedin supported by as many positive recommendations on the profile helps employers and recruitment consultants to get

Continue reading

Leadership Ideas – Ronald Heifetz

The other day in the FT weekend, 16/17 May (you see I am behind writing in my blog), I came across the key leadership ideas of Ronald Heifetz. I just thought it would be nice to share those with you. Maybe you have some input on that? He defines Leadership as the activity of mobilising the community to tackle tough problems. That sounds like a good definition. Something very tangible, down to the point. Other definitions the FT summarises are: – Technical Problems: we already know the solution, it is just a matter of time and knowledge to come up with a solution – Adaptive Challenges: not a clear-cut solution where the “solution finder” needs to apply learning to come up with a solution – Equilibrium and disequilibrium: leaders, Heifetz says, need to balance stability and periods of stress or conflict. Adaptive change tends to require sustained periods of disequilibrium – it must be carefully paced. That means that you should try to pace between the ups and downs of any cycle. He refers to the pressure cooker metaphor – Work avoidance mechanisms: People fail to adapt because they want to resist change in terms of pain, anxiety or conflict

Continue reading

Use your brain

On the OPEN Forum I discovered an article about brain usage and the 10 tips on how to improve your brain. I have written about “Train your brain” before and always encourage people to use their brain. Not only when parking their car at Tesco, going around a round about, going shopping or making a comment at a conference….and you will find more examples if you actively listen. No, you should train your brain any chance you get. Ever tried to go around the shopping aisles and memorising what you have in your trolley. Make up a story to better memorise things, e.g.: When I picked the SALAD I also thought of APPLES and BANANAS that would then go together with the CHEESE sandwich and the HAM on top of it. However, the BBQ with the PRAWNS, the CHICKEN and the little cats, who were eating their CAT FOOD, …… Ok, this is not rocket science. You memorise words, particularly ones that have nothing in common, much easier if you actually think of a story. It has been 2 years since I wrote the article about the brain training and I have written about brain draining in regards to GTD

Continue reading