Tag: linkedin

Leadership Ideas – Ronald Heifetz

The other day in the FT weekend, 16/17 May (you see I am behind writing in my blog), I came across the key leadership ideas of Ronald Heifetz. I just thought it would be nice to share those with you. Maybe you have some input on that? He defines Leadership as the activity of mobilising the community to tackle tough problems. That sounds like a good definition. Something very tangible, down to the point. Other definitions the FT summarises are: – Technical Problems: we already know the solution, it is just a matter of time and knowledge to come up with a solution – Adaptive Challenges: not a clear-cut solution where the “solution finder” needs to apply learning to come up with a solution – Equilibrium and disequilibrium: leaders, Heifetz says, need to balance stability and periods of stress or conflict. Adaptive change tends to require sustained periods of disequilibrium – it must be carefully paced. That means that you should try to pace between the ups and downs of any cycle. He refers to the pressure cooker metaphor – Work avoidance mechanisms: People fail to adapt because they want to resist change in terms of pain, anxiety or conflict

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Use your brain

On the OPEN Forum I discovered an article about brain usage and the 10 tips on how to improve your brain. I have written about “Train your brain” before and always encourage people to use their brain. Not only when parking their car at Tesco, going around a round about, going shopping or making a comment at a conference….and you will find more examples if you actively listen. No, you should train your brain any chance you get. Ever tried to go around the shopping aisles and memorising what you have in your trolley. Make up a story to better memorise things, e.g.: When I picked the SALAD I also thought of APPLES and BANANAS that would then go together with the CHEESE sandwich and the HAM on top of it. However, the BBQ with the PRAWNS, the CHICKEN and the little cats, who were eating their CAT FOOD, …… Ok, this is not rocket science. You memorise words, particularly ones that have nothing in common, much easier if you actually think of a story. It has been 2 years since I wrote the article about the brain training and I have written about brain draining in regards to GTD

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Twitter’s future and customer service

I am a little behind my reading this week. On the i-media newsletter I found an interesting article from Brendan Nelson about “Where next for Twitter?” Reason me picking up on this one is that Nelson pointed out a few very interesting things about Twitter. The idea of brands to embrace Twitter is not new. He uses the example of First Capital Connect to alert travelers of any train problems. My hosting provider uses the same method to alert me when the server is down. I know of a company, or many by now, that embrace social media to engage with their clients. Example is a broadband provider where the Managing Director got a keyword alert on a Sunday morning for his brand name that someone was unhappy with his service. He engaged with the customer and sorted things out for him Monday morning, resulting in the person twittering about the great customer service and engagement with the client! This is just one example of many. In the old days people recalled products, sent letters and tried to reach people through offline advertising. Nowadays people use 140 characters, instant online SMS, to engage with other people. They recommend services and

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Telemarketing – does it still work?

By now most people should know a few things about me. I am keen on Marketing, particular Inbound Marketing, and you might not know that I started my career in telemarketing. A few months back I needed less convincing to use telemarketing and cold calling. I thought, if there is a company out there that fits the niche for my company’s service, then a call to them will work. And, it does. However, it is not as effective as getting this person to find you. On Linkedina group of Business Development guys discussed telemarketing and particularly cold calling. My comment was: “I have done cold calling for many years but think it proves less and less effective. Ideally you focus on inbound marketing to generate leads. Prospects are funneled through to you and find you online (SEO, PPC, Blogs, Social Media) and if you have the right USP, they will fill in a contact form. Once that is done, you call them. I would almost call that a “luke warm” contact 😉 Because the prospect did the first step and you already know that they know you. From there it is much easier to introduce yourself. Having said all that,

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Social Media Summit

Good morning 😉 I am just back from our International Search Summit focusing on Social Media. And, I have to say, it was a great event. I don’t really have to say that but thought that WebCertain put on a great summit with high calibre speakers. Let me re-cap: Anne Kennedy from Beyond Ink discussed Facebook once again. She highlighted some key facts and shows that Facebook is a global player for social media. However, do not forget there are some other local networks out there that take on market share and are bigger than Facebook. More about that later. Anne’s research is great and I had ongoing discussions with her afterwards on how to use Facebook with applications and then roll them out worldwide. Jenny Simpson spoke about Opportunities and Threats for Marketers through Twitter. She had a rather critical view on what Twitter is all about and how it can be used. I remember my first Twitter recap back in January. I understand why people like it, and I add new followers everyday. However, it could just be another hype and, as Jenny pointed out, do not put all your eggs in one basket, do not ONLY rely

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Turn your dreams into reality

If there is a dream, there is reality! But let’s start at the beginning: Coaching is based on 3 supports. 1) Beliefs – challenge your limiting beliefs and reinforce supportive/positive ones! 2) Values – know your values and live them. 3) Goals – what do you want to achieve and how do you want to achieve it? People say that goals are dreams with legs – they go somewhere. Or, you can put it differently, if you are dreaming to achieve something, then you can support this dream with actions and turn this dream into a reality, a goal. This goal becomes achievable when you are putting your efforts and beliefs behind it. Coaching is based around goals. We all start in the here and now and have a reality check of our current life. What is our present state and what do we like or dislike about our current life. This could be the job, the love life, the amount of exercise we do etc. Check for the wheel of life to identify what you might want to change. From there you define your goals and the desired state. This state is now your aim, your goal, something you

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Inbound Marketing for SMEs and Start-Ups

I read a fantastic article from Rand the other day on his blog of SEOmoz. Really interesting. I summarised it for myself as “Twitter, Facebook and other social media tools work but only up to a certain extend” and thought of myself about inbound marketing once again. So let me think about it. I am an SME, do not have a lot of brand awareness, or I am a start-up, just entering the market. What is it I have to do to get noticed? I would suggest that first of all you need brand awareness. This can be done by registering in various organisations, directories, adverts in industry specific magazines, PR and push your profile online on: – Twitter: create a company profile, start following people and stay personal in order to create a “personal brand” people like to follow. Have something to say and add value with every “tweet”. Try to engage with the community and be “a friend”. – Linkedin: create a corporate profile and make all your friends/connections aware of it. Add slide shows via Slideshare and show off the knowledge you have. Link your corporate blog to the profile too. – Blog: having a corporate blog

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Coaching yourself

Not too long ago I wrote about career coaching in a recession. Now, things have changed a bit and I am revisiting some great coaching resources. Also, I should expand on the time line on when the coaching in a recession is most useful. The question if you are in a situation, like I was many years ago, where you thought that nothing would move forward and your whole life is in shambles, you decide to coach yourself. Similar to Baron von Muenchausen who pulled himself out of the swamp. Ideally I have some partner coaches I work with at cb consulting but sometimes, for smaller things, and my own dream fulfillment, I work with myself a lot. You need to be your own coach and chose mentors to work with. As a coach you are always a leader at the same time. Leadership consists of skill, knowledge and being able to provide examples. You just cannot coach people without identifying their problems, knowing what to do and giving examples of how other people have done it, or how things would be in a similar situation. So you become a role model for your clients by being a good coach

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Nudge

In this weekend’s FT I read about Richard Thaler who wrote a book called “Nudge: Improving Decisions about Health, Wealth and Happiness“. Of course I ordered it straight away. Since I did not know who Richard Thaler was, I had a look. He is the Ralph and Dorothy Keller Distinguished Service Professor of Behavioural Science and Economics at the University of Chicago Booth School of Business. Wow, what a title. He was advisor to Obama in his presidential campaign. His book “Nudge” discusses how organizations can help to make better choices. The term “choice architect” was defined as someone who displays choice in a way for other people to chose, e.g. he uses the example of someone who writes out a school menu and depending on whether the healthy or unhealthy option is first, that “architect” influences the decision for lunch. Below is a video I found of his presentation given at the RSA, the Royal Society for the encouragement of Arts, Manufactures and Commerce, in London. Enjoy and please let me know what you think. I cannot wait to read his book!

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Stress Management – Working Out

As it happens, and I have written a lot about stress management lately, my new Buddhist Chanting CDs arrived. Wow, super easy listening and makes me much more productive whilst working on proposals and presentations! However, I found an article in the Metro again, this time about “Busy working, so no workout” – what is that about. Well, it says that 4 out of 5, e.g. 80%, of all London workers only exercise half an hour a week instead of 4 hours. The latter is the recommended amount. The poll was amongst 2,500 employees from Fitstart.com. It showed that only 7% worked out correctly and the reason for it is….TIME! Who would have guessed? Working hours in the UK are longer than anywhere else in Europe. So managing stress becomes more important, particularly if you are working at lot and long hours. Sitting in front of a laptop/computer all day does not help. You need to achieve the work life balance needed by exercising regularly. How am I personally doing? Not too bad, but could do better. I go to the gym twice a week, on average a 45 minutes work out, plus 1 hour Tai Chi a week. Totalling

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