Tag: linkedin

Career Coaching in a Recession

I was speaking to a friend earlier today. Really, I was helping him to get his CV updated and to tidy up his cover letter. Unfortunately, that was more work than I thought it was.

He has been with his company for a few years, has been in a few jobs, however the recession makes him fear he might lose his job soon.

So he asked me to look into that and since I run my own consulting and coaching business I was more than happy to do that.

He was pleased with the fresh input I gave him for his CV, the way he can sell himself much better now. And, he also is much more confident to apply for jobs and do his cover letters too.

I said, no problem, anytime. He answered that he would like to pay me but instead suggested to pay 2% of his new job’s salary to me. With his position, that could be a nice promise if he keeps it.

Maybe I should offer that to everyone – if you run your CV by me and cover letter, I help you to identify your goals, aims and objectives to where you want to be and coach you to find a job. You then pay me an agreed percentage of your new salary.

He got me thinking – did I get you thinking?

With Coaching it is all about having a personal consultant that looks at your processes, your aims, your career and identifies where you want to go. S/he helps you to see how you can get there and gives you support on the way. Why not try today?

Contact me through the contact form on the right or via my contact details of cb consulting.

Have a great weekend,

Online Marketing

Oh Dear,

This morning I replied to the editor of Revolution. A must read for any marketer or anyone in the digital marketing industry.

He asked me if I think there should be any topics that they should cover in details. So I wrote him a rather long email and thought I could recycle it here, slightly amended:

So what are my beliefs interests and thoughts on online and digital marketing?

I believe search is still the main area of online marketing. If you use a tabbed browser chances are that you open Google, your private email, Linkedin, Facebook and a news page when you start your browser. All of those are, more or less, search engines. You use Google for your search on something you saw on a tube advertising, you search for that email your auntie sent you a while back, you search for a contact you just made on LinkedIn and your friends on FB. You are constantly trying to retrieve relevant information. Twitter might be on your side bar along your RSS Feed – you can now imagine what my Firefox start-up looks like 🙂 So search is all around and from my point of view still the key door opener for many people to find products/being found.

However, I think the next step are anything “on top of search” – behavioural targeting, on site behavioural targeting. Matching what people search for with the results on your page. That is when I get really excited, however companies don’t really see the value in that as yet. Take it 1-2 years on and we are looking at exactly the same technology from mobile devices. Mobile devices will be more and more similar to the actual desktop devices, resulting in the user experience being the same, maybe a bit slower. So I believe users will search more and more on the go, resulting in companies needing to be more optimised for searches. That throws the whole complex sites (flash etc.) out of the race, unless they have an html version that pops up when recognising the site is loaded from a mobile device.

Looking from another perspective (corporate), companies want to use available resources for promotion and pick up the user where they are. Social Media is going to be big on that one. Twitter is a great example, being a platform for viral marketing. I remember doing my MBA when we were speaking about “relationship marketing” and “viral marketing” and how you could implement it. Twitter, Facebook and other social media sites are now giving us the platform exactly for that. How clever?! Look at the recent Burgerking application, “ditching 10 friends for a whopper”. But there is some curse there too. I read an article about “be careful what you post” , people do not realise the impact a “flapsy comment” on a social media site might have. They are not all friends out there 🙂

Being German living in the UK for many years, working in a multilingual company, I could even suggest to cover worldwide activities in online and digital marketing. There are for instance social networks out there in Russia that are bigger than Facebook. That is, for most companies, untapped potential. Like multilingual search or online marketing outside UK/US. Particular with the recession, you want to look at markets that are still growing and get money from e.g. Eastern Europe or China. That is when the whole idea of “Place, Price, Promotion” becomes exciting. Because online you can just turn on the tap in South America. If the ROI is not coming through, you turn it off and go to Asia or Eastern Europe. Once you know where you hit ROI you can then build portfolio and long term visibility…..
So here we go. Those are my thoughts on search, online marketing and social media marketing.

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How many web services do you need?

My friend Don K posted an article on Facebook and I would like to share this article with you.

It is about how many web services one person can use?

I agree. Looking at myself:

  1. at least 2 email addresses I check privately
  2. 1 email at work
  3. Facebook
  4. Linkedin
  5. Xing
  6. Balamadana
  7. Search Food
  8. Volker’s blurb
  9. Plaxo

And, if that was not enough, what about things like twitter or flickr. Should I or shouldn’t I? Do RSS Feed count? If so, add another 10 I read regularly and at least 10 on top occasionally. No wonder people complain about information overload. I of course forgot my personal homepage, too.

Then, the question is, do homepages count as web services? Somewhat I think yes, because you would want to update it as it is a personal profile on the web, isn’t it?

Be selective, I guess, is the way forward. Keep it simple. Focus on what you really need instead of trying to get as much information as possible.

As an example. The other day I registered for ALL newsletters from an US online magazine, Media Post. Then I got 20 emails a day and now cut it down to the 3 most important newsletters. You have to be very selective – by the way, good newsletters they are.

Let me know your views! Leave a comment.