Tag: programmatic

Thursday Flash (23)

Flash…. No way you living in the Moment – as a Buddhist this is tricky. We should focus on the present moment but our brains are wired to focus on the future. Even more important to train your brain daily via meditation. Five ways to keep stress at check. It is all about connecting with what matter. Good friends, nature, the outside and disconnect from technology and disturbance. Taking a break from the constant pressure reallly. The next programmatic revolution. A more industry focused article on why what’s possible with programmatic these days and how it is best used. Like it!

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Sunday Column (362)

This week saw the start of the Syrian war, the time when Britain decided to attack the terrorism in Syria. I am not very political but I remember, as a teenager, to listen to the 6 am news one morning, that the US announced to go into war with Iraq. It must be 20+ years ago. I am still not sure if the world is a safer or better place since. I cannot make those decisions and will just accept things as they are. However, as of discussion with a fellow father, what are we leaving for our kids to be sorted. Essentially we have been at war with terrorism for more than 20 years, right? It is a different war to the world wars. That’s for sure. But isn’t war war? Another of my lowlights this week was an early morning start. Not because it was early but more because it was early out of the door. And surprisingly to me, when you catch a 6.13 am train from Haywards Heath it is ram packed. That’s a 5.53 am from Hassocks btw. Crazy. No way you can work or get anything done. So I started writing this blog post

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The Future Of The RTB Digital Industry (2/2)

Thanks for continuing to read my thoughts about the industry. Part 1/2 of the future of the RTB Digital Industry got a few hits. So what I was saying in part 1? The future is about tech companies that can deliver added value. Maybe a short synopsis for a lengthy article but the bottom line is that this is where the industry will be going. In the meantime ‘ad networks 3.0’ still have some added value, premium has value and the more complex the technology gets over the years, the more likely the agency can add additional value to the value chain again. Simple really. Wouldn’t you agree? We are going in circles. And I don’t want to be misunderstood, saying the agency doesn’t add value. However, what seems to change our world more and more is DATA. BIG DATA. A few ZetaBytes of it. What it really means is that we have a lot of data available and need to try to utilise this. And some publishers do, and some publishers don’t. And some agencies try 3rd party data and utilise their clients’ 1st party data, and some don’t. But who owns the data? The adserver, the publisher, the

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The Future Of The RTB Digital Industry (1/2)

Triggered by my recent redundancy I thought I put some thoughts together of what’s happening in our industry from my perspective. In my little part of the digital industry, in the world of programmatic decision making and big data. Whilst I keep myself busy uncovering the European publisher market and trying to understand the industry from a different point of view, I also take my blinkers off in order to look outside real time and programmatic buying from a demand perspective. Because when I started in real time, or “ad exchange optimisation” as we called it in 2010, the big players like Google or Appnexus weren’t even in the UK yet. Some SSPs (Supply Side Platforms) were working of ExcelSheets in India….those were the days. They call me a veteran of RTB. I think that is a compliment. Yet still, 3.5 years after launching a service provider that got sold to a technology, I still have my doubts which business models will be moving forward. Having said that, I do believe I am more than capable of identifying good business models, technologies and companies who I like to continue my career with. So watch this space. In the interim (Attention:

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Mobile Marketing #mobs13 @exchangewire

Hello, This Monday I attended the Exchangewire Mobile Marketing Event. As always, thanks to Ciaran and Paul for organising this industry get together. I am still trying to get my head around the question whether mobile is a channel, a device or if people are right that tablets should be desktop devices (allegedly it is Apple’s fault that tablets are counted as mobile devices). Or is mobile just a second screen and we ignore everything else. Will banner ads work or is video the way forward to grab someone’s attention on the small screen? But it is also a private screen. And if you look to Asia, the importance of mobile takes another dimension. According to the industry there are a few things to consider. Paul Wright started off that we need to look, amongst other things, at: – cross platform tracking (ID across devices/finger printing) – consider the volume of data available – accept that we move away from keyboards – that the society moves towards hybrid interaction like screens in cars – local, social, mobile is still key and we keep forgetting that (or haven’t really understood it yet) Looking from an agency perspective there are of course

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