Tag: redundancy

Sunday Column (477)

Here we go again. Another week. Half term and we had the MIL and her partner here, which was great for them to take over some of the child duties. My wife managed to work and I went to do some work on stuff too. No news on the job front yet, still waiting to hear, working on a pipeline – this is a full time sales position where I am the product and the more people know about my job search, the better. So please spread the word and if you know anyone seeking a senior commercial person, let me know! Whilst I have been out of a job, the real job hunt has only just started, thanks to Christmas it has been a slow start. Not a good time for redundancy but a brilliant time to spend with the family and clear your head and understand what life is all about for you. Not wanting to play down the challenges that come with redundancies, but it has helped me to bring more focus to my life, and also everyone always says something better comes out of it. And I believe this is because you have to start thinking

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Sunday Column (395)

Has this week finished yet? Yes it has. We won 3.60 GBP in the lottery. Must have been a lucky week. And warm it was. 30+ degrees, little sleep, a cold and some runs. 25K runs this week and then a minor operation on Wednesday. All back up and running again 😉 But running has to wait until mid next week. It was a busy week. Ups and downs. Despite having some time off for above op, it was very stressful. And the main reason, as outline below, is that I am in between jobs. That’s probably the best way of putting it. But more below. Sometimes it is helpful to reflect. To see what is happening and good to chill out and come down. Reflect and take stock. What is happening, what is working, what isn’t. Where have I gone wrong lately? What has worked well lately? How can I improve? Life shows itself in various ways, and sometimes one has to let it happen. One has to lean back, take it in and enjoy the ride. I am trying, and sometimes it is easier said than done. How can I improve myself has been a major topic of

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The Future Of The RTB Digital Industry (2/2)

Thanks for continuing to read my thoughts about the industry. Part 1/2 of the future of the RTB Digital Industry got a few hits. So what I was saying in part 1? The future is about tech companies that can deliver added value. Maybe a short synopsis for a lengthy article but the bottom line is that this is where the industry will be going. In the meantime ‘ad networks 3.0’ still have some added value, premium has value and the more complex the technology gets over the years, the more likely the agency can add additional value to the value chain again. Simple really. Wouldn’t you agree? We are going in circles. And I don’t want to be misunderstood, saying the agency doesn’t add value. However, what seems to change our world more and more is DATA. BIG DATA. A few ZetaBytes of it. What it really means is that we have a lot of data available and need to try to utilise this. And some publishers do, and some publishers don’t. And some agencies try 3rd party data and utilise their clients’ 1st party data, and some don’t. But who owns the data? The adserver, the publisher, the

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The Future Of The RTB Digital Industry (1/2)

Triggered by my recent redundancy I thought I put some thoughts together of what’s happening in our industry from my perspective. In my little part of the digital industry, in the world of programmatic decision making and big data. Whilst I keep myself busy uncovering the European publisher market and trying to understand the industry from a different point of view, I also take my blinkers off in order to look outside real time and programmatic buying from a demand perspective. Because when I started in real time, or “ad exchange optimisation” as we called it in 2010, the big players like Google or Appnexus weren’t even in the UK yet. Some SSPs (Supply Side Platforms) were working of ExcelSheets in India….those were the days. They call me a veteran of RTB. I think that is a compliment. Yet still, 3.5 years after launching a service provider that got sold to a technology, I still have my doubts which business models will be moving forward. Having said that, I do believe I am more than capable of identifying good business models, technologies and companies who I like to continue my career with. So watch this space. In the interim (Attention:

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