Tag: social media

Google+ has hit it off with users….

Google+ has hit it off with users the world over who wanted to get the latest slice of technology on hands. There is a delirious response to the search giant’s newest social networking service, which is hyped by many to deal a death blow… The international business times published an article on Google+ with some quotes, including mine 🙂 You can read the full article here.

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Socially public

Now this post was triggered by Claire at the iMedia summit in Brighton. Her, and also John, were speaking about connections made through social media. It is difficult to think where I best start, and what I really want to say. I was supposed to launch the social media unit of an agency back in 2009. It never happened but it gives me a certain authority to speak about social media. I also managed to get a corporate account up to 1,000 followers within 3 weeks. However, of course I never ran a social media campaign, or did I? I have my blog. My blog links to Facebook and to Twitter. Twitter links to Linkedin, and my Linkedin profile of course has a link to my blog. Anyone searching for my name will find me, and find out what I do and where I am. The latter thanks to Foursquare which I recently joined (for good). Now what is my reach? Just short of 1,200 followers on Twitter, over 2,000 connections on Linkedin, and about 160 friends on Facebook. With the latter I am very selective as I am happy to speak very openly about my feelings there which I

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Sunday Column (118)

What I like about blogging is that actually more people read my posts than anticipated. Not only my boss makes comments, but also my clients. I like it, and the good thing is that I don’t think of changing my style or content just because they do. Social Media, and surely a blog is part of it, is social, open and determined to ask for comments and discussions. The only difference is Facebook. Or is it? I have this love hate relationship with Facebook. Whilst Twitter is open, links with Linkedin, and the aim for me is reach, Facebook is private. Private to the extend that I am connected with some clients and some work colleagues. A friend put it a while back as “Facebook are the friends you would invite to your next big birthday”. He is right in my opinion. However, there are still people that insist being my friend and my social life from the USA 15 years ago is all on Facebook, my only connection. But not everyone can see my full profile there, which makes is unsocial if you like. So really, Facebook is selective. Actually, I am thinking of changing it and open it

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Social Media Baby

Before I write more on the baby on Sunday, I thought I drop you guys a line of something that had mixed reactions: myself putting info about the progress of the birth on Facebook. Wow! Unthinkable. Back in the days before we had mobile phones, internet or even smart mini computers, there was no way of informing anyone about the birth but getting to a phone box and having change. Things have come a long way. Facebook and Twitter make it possible to do what I used to do in the navy: broadcasting. And they do more: they offer you, my friends and followers, to comment on what I write. Hence it is a communication tool, very simple. As most of our friends (I sent a text to about 10 people tonight of whom I know they don’t use Facebook too often) are on Facebook, and we had mobile reception in the hospital, it was a good tool to keep people up to date. I didn’t speak about the gory stuff or anything, but just that we went into labour, that we are making progress, and of course I uploaded the first picture, tagging my wife. Once that was done,

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Sunday Column (73) – communication on Facebook?

Now, this week there is so much to talk about that I save it for next week. However, there is something I thought I write about, and that is social media. Again, you might think. My wife ALWAYS makes a point of telling me anything that is going on with Colin prior to putting it on Facebook. And, I appreciate that very much. However, I am sure there are a few dads/mums out there that see their child grow up on Facebook. So this is not about having a go at anyone but a general question of influence of social media towards our lives. Now let’s think of the following situation: a husband leaves the house in the morning after changing his daughter’s nappy around 7:30. He comes home around 7 pm from work and feels exhausted. By that time his wife had a busy day with the daughter, seeing her speak, walk, and grow up. Dad however thinks that he is losing out, so during the day he logs on to Facebook and discovers that his wife keeps posting videos of first steps, pictures and many comments on other babies’ sites. It looks to him as if his wife

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Digital Marketing Thoughts

Ok, I admit it. On Sunday afternoon, just before the game, I had one of those moments. I thought I had to write a blog post about Digital Marketing and why and how it works. Here are those thoughts: I spoke about Inbound Marketing on my blog before. The idea of inbound marketing is that, particularly online, you as a company or individual make enough noise to be seen and getting interest. This interest is then converted into sales. I know that is over simplified, but that is basically it. To do that, e.g. making enough noise, a lot of companies use Social Media these days. Twitter to form an opinion or to build a brand, maybe a Facebook page, some Facebook discussions, a group on LinkedIn or just a good blog that gets quoted within the industry. Speaking at events is usually welcomed, or sponsorship at events to associate a brand with a sport, e.g. Rolex and Golf as an example. Now, there is another way of creating awareness. I recently, as you know, entered the online display arena with a company that executes media plans across ad exchanges. That means we can buy inventory more cost effective and

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LocaFollow

A new Twitter application caught my eye: LocaFollow. Not only does it recognise my loacation as London, it also allows me to search for people near by. Now, I automatically get suggestions of the most followed people in London. That is nice. But, I can also search for different cities, e.g. New York, Munich etc, depending on what I am interested in. Additionally, I can choose a profession, e.g. CEO, Marketeer and so on. Even found a taxi driver from Beckenham, you never know if I know him, lol. Definitely a nice little tool to look at. I found some people in digital marketing in London that don’t really have much to say but come up on top of my search. The results don’t seem to be filtered well, e.g. the engine seems to crawl the description of the person and then displays the results in a not clear structured order. At least not obvious to me.

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