Tag: social media

Viadeo – 2nd and last review

Ok, maybe I am rushing into things but I had another look at this Viadeo network I was writing about last week. And, I came to the conclusion to cancel my membership. Why? You might remember my post about “how many web services do you need” back in September last year. I still think that those are enough. Facebook Linkedin Xing Plaxo I really don’t need another network that gets me connected to a “Trader from China”, “a couple in England with 2 connections”, “my friend who I have on Facebook and Linkedin” and a network that wants to charge me if I want to add a friend I have known for years. Sorry, it was good speaking to Viadeo in person and I like the idea of a local personal network. However, it just doesn’t work for me. I have my connections, I have 2 major networks and I have Facebook too. I think adding another service would just mean too much hassle, more emails and too much work. Instead of subscribing and using it properly, I would rather subscribe to Linkedin which I know brings value to me and I am still using it for free. Also, on

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Viadeo – first review

Hello, After the summit last week I was asked by the guys from Viadeo to join the network. Their USP is to make sure that you can connect to local people in your city/country. At least that is how I understood it. There we go. I had a go and added my own company cb consulting to my profile. Since I am the only employee, which of course the system does not know, to suggest me to connect to other employees of cb consulting would not make sense. Never mind I thought, I put all my other work experience in. However, again, I found 1 match in my city and then mainly French “alternative contacts”. With the system being French I was not surprised. To find alumni from my university didn’t work either. All I got was a student at the university – not sure why someone from Aberdeen is actually coming up in the London network. Never mind, I now wanted to import my outlook contacts to see if anyone was there. But that is only possible by using Internet Explorer, not Firefox. Finally, I got the system to connect to my gmail account. After a few minutes I

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Social Media Summit

Good morning 😉 I am just back from our International Search Summit focusing on Social Media. And, I have to say, it was a great event. I don’t really have to say that but thought that WebCertain put on a great summit with high calibre speakers. Let me re-cap: Anne Kennedy from Beyond Ink discussed Facebook once again. She highlighted some key facts and shows that Facebook is a global player for social media. However, do not forget there are some other local networks out there that take on market share and are bigger than Facebook. More about that later. Anne’s research is great and I had ongoing discussions with her afterwards on how to use Facebook with applications and then roll them out worldwide. Jenny Simpson spoke about Opportunities and Threats for Marketers through Twitter. She had a rather critical view on what Twitter is all about and how it can be used. I remember my first Twitter recap back in January. I understand why people like it, and I add new followers everyday. However, it could just be another hype and, as Jenny pointed out, do not put all your eggs in one basket, do not ONLY rely

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Inbound Marketing for SMEs and Start-Ups

I read a fantastic article from Rand the other day on his blog of SEOmoz. Really interesting. I summarised it for myself as “Twitter, Facebook and other social media tools work but only up to a certain extend” and thought of myself about inbound marketing once again. So let me think about it. I am an SME, do not have a lot of brand awareness, or I am a start-up, just entering the market. What is it I have to do to get noticed? I would suggest that first of all you need brand awareness. This can be done by registering in various organisations, directories, adverts in industry specific magazines, PR and push your profile online on: – Twitter: create a company profile, start following people and stay personal in order to create a “personal brand” people like to follow. Have something to say and add value with every “tweet”. Try to engage with the community and be “a friend”. – Linkedin: create a corporate profile and make all your friends/connections aware of it. Add slide shows via Slideshare and show off the knowledge you have. Link your corporate blog to the profile too. – Blog: having a corporate blog

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Sunday Column (3)

What a week. It went so quickly that I don’t believe it is Sunday again. After us renovating the hall last weekend, the dust was still settling all week. However, it is nice to see what we are capable of doing in the house and how we can improve our living space with little effort. Also, I am getting quite excited about my veggies and hope I can put them out in the garden soon. It is amazing how much they have grown already! On Tuesday I went to the Social Media World Forum in London. An interesting show and conference but we only went for a few hours to listen to some seminars. Social Media Marketing is still not the biggest part of Search or Online Marketing but a growing sector. With Twitter being ever so popular at the moment, Social Media is becoming more important for the marketing mix. But, will it ever be a part of the marketing that takes off on its own? We will see what 2009 brings. I keep reading the Razorfish Digital Outlook Report 2009. Ad Exchanges and Social Media are still the most interesting and the most to watch areas for 2009.

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Twitter Twitter Tools

Twitter seems to become more and more popular. And, you can check how well you are doing with that social media tool, too! Here is a list from justtweetit. Volker’s Twitter Profile The Twitter Grader by my friends from Hubspot puts me on rank 118,561 out of 1.2 m – not sure if that is good or not. Tweetstats shows you not only the amount of tweets, but your density per day and who you tweet to most. Very useful tool. Follow Cost is a tool that suggests how annoying it is to follow someone. I tweet on average about 4.1 times a day. So not too bad is it?? Have you ever wondered who follows you back and who doesn’t? You add all those people and then no one follows you back? Test the FriendorFollow Application! Really disappointed that some of my friends do not follow me back 🙁 @davidsegal and I are competing for followers at the moment. So best tool to use is TwitterLeague. It really shows you how much popular I am, lol! And, ever wondered how much influence you have on Twitter? Try Twitter Influence. Very interesting to see how you compare. Similar to the

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How many web services do you need?

My friend Don K posted an article on Facebook and I would like to share this article with you. It is about how many web services one person can use? I agree. Looking at myself: at least 2 email addresses I check privately 1 email at work Facebook Linkedin Xing Balamadana Search Food Volker’s blurb Plaxo And, if that was not enough, what about things like twitter or flickr. Should I or shouldn’t I? Do RSS Feed count? If so, add another 10 I read regularly and at least 10 on top occasionally. No wonder people complain about information overload. I of course forgot my personal homepage, too. Then, the question is, do homepages count as web services? Somewhat I think yes, because you would want to update it as it is a personal profile on the web, isn’t it? Be selective, I guess, is the way forward. Keep it simple. Focus on what you really need instead of trying to get as much information as possible. As an example. The other day I registered for ALL newsletters from an US online magazine, Media Post. Then I got 20 emails a day and now cut it down to the 3

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