Posts Tagged stability

Sunday Column (472)

Another week in January, already half way through the first month. I started writing this early in the week. I have a new creative outburst this year it seems, e.g. I love putting thoughts into writing and talking (see last week’s post with the info on my podcast Stories Of Success). And I am proud to announce that the first (solo) episode went live this week. Check it out. Also, I conducted first interviews which, post production, will be published over the forthcoming weeks. This has been fun and and exciting.

Not sure I mentioned this before, but on weekends, as you would, time is reserved for the family. That is very important for me, as normally I am not around that much during the week. Having said that, I truly enjoy the school runs at the moment, however it seems that whilst this week was still quieter than anticipated, my diary is filling up for the next weeks. Fingers crossed to get back into the ring and get some, even if temporary work. I am starting to go stir crazy 🙁

Anyway, on Saturdays for instance, I love getting a lie in (that means 7 am for me at the latest) and then have breakfast with the boys who are usually up at that time, before taking the youngest to Karate. When I was a child I wanted to do Judo. Mainly because a friend of mine did Judo. Years later I got into Tai Chi and loved it, and think that hindsight I would have benefited from learning a martial arts when I was younger. If I say it wasn’t done in those days, I would be lying. Everything was done, but a lot of things you did were more conventional, not exotic, and martial arts were probably seen as exotic.

As I describe in my podcast, I used to think a lot about what others thought, and that’s probably down to the way I was brought up. That has changed, and when my boy decided to take up martial arts, I would get up at 3 am at the weekend to make it happen. There are always excuses, unless you just move forward and do it. To conquer a fear or an imagined fear. No one really cares what you look like or if you do one thing or another, and you shouldn’t really care if they approve or not. Who are those people that think they can approve or disapprove what you do with your life? That’s the same with a lot of topics, the immediate one I can think of is your sexuality. You shouldn’t worry if you are gay for instance, and neither do I. Unfortunately, this hasn’t always been the case in our society, and neither was it common place to do martial arts. Life is changing for the better. Just see the #metoo campaign lately. Rant over 😉

You know that I have been looking for a job. No news yet, and I believe it will take another few weeks to be honest. I am not very good at sitting at home doing nothing, and until you know what project you do next, you are a bit restless. Potentially I might sign a short term contract as a consultant, yet it is about the bigger picture, the long term perspective. And there are plans, as always.

There is a thought of moving out of advertising technologies (adtech) industry and move to a different industry. Discussing that with a friend this week showed that I am not the only one 🙂 As a matter of fact most people I speak to think about it. That’s never a good sign, is it? I don’t yet have to make a decision on anything but I have been thinking about that for the past weeks. Adtech has been good to me, and I have been working in it for over ten years, pioneering some of the stuff we are taking for granted and yet still, people make it sound complicated. I love my mates in the industry and it is a fun and dynamic industry too. I speak to more and more people recently that are fed up of people who made it to the top and don’t have a clue about what’s happening. The industry is due a change in 2018, and I won’t bore you with the details here, but I believe that a big change is going to happen. The old model and set up of agencies specialising in different discplines and consultancies being specialist in some aspects of it, won’t work. I see them two joining together, delivering strategy and execution at the same time. What that means is that agencies will become more strategic with clients across the board, not only around media and creative, and consultancies becoming more hands-on with delivery and execution.

Adtech will be at the heart of this merging with Martech. Martech will just become part of an overall technology stack, software essentially. Whilst this transformation will still take 3-5 years, there will be lots of turmoil. M&A will fuel all that and big telecoms will buy those technologies, ending up with a few original adtech players like Google but also telecoms being the owner of technologies. I am excited for that industry and love it. However, being in the middle of it won’t be too much fun, as something will have to give, and quite frankly, I could do with a bit more stability in life on the job front, in order to focus more of my spare time on my number one priority: family and kids.

Now don’t get this as a too negative notion on adtech. I am still speaking to a few companies in adtech and some have some smart solutions. Just this week I spoke to an interesting company which has a niche solution delivering incremental ROI. That is so cool! That’s when I get still excited. And yes, likelihood is I am back in adtech before we know it, but let’s also be honest and watch the space as it is changing.

So, that’s all from me folks. More news next week.
Volker

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Sunday Column (447)

The running event is done. My knee is healing. Ibuprofen consumption went up and the sports massage yesterday morning released the tired muscles. I loved the event. I enjoyed feeling my body and feeling totally exhausted for days. On Monday I ‘treated’ myself to a glass of wine. After eight days of not drinking it was nice to have a glass. It didn’t make a difference of having it or not, that felt nice too.

I am determined. Determined to strengthen my body more systematically and more specifically to last longer in endurance events. Whether that is Spitfire 2018 or anything else, we shall see. This week I started on my training plan. The game is on. I am hooked, the challenge is on. Time to find my next wall.

Given I just turned 40, mid life crisis they say, it is more about finding myself. No, let me correct myself here. I am not finding myself. I am creating myself. This is true in all aspects of life. We are creating our own destiny by making decisions on what we eat and drink, how we bring up our children, what we choose to do. We are in charge and control of our lives. Yes, 40. Maybe it takes that long to realise which potential we have as a human being. Or it is because life becomes more systematic then. The experience kicks in? Whatever it is, life couldn’t be more exciting than this.

Then on Tuesday I was off to a Germany again. Another trip with lots of important meetings. The main one was the announcement of us (my company Rocket Fuel) selling to Sizmek. So I am now part of another company. This is my third merger/acquisition. That is how our industry works and how things turn out. I got flooded with messages what it means to me and at this point in time it is too early to tell. Usually it takes a couple months for things to align, for paperwork to get done. In the meantime we will discuss company structures, company synergies and determine who or what will have to change. Given we are very complimentary, I don’t fear for many jobs. That said, there will always be some churn, as this is what happens. A big event, and I am a bit proud to experience another exit. It is not for me to comment on any of this, so will leave the discussion here.

Life isn’t a constant. As of above, the event and the job, things are fluid. I was discussing this with a friend of mine earlier this week, and I have mentioned it here before. When growing up, as children, we always envisage that life will be similar to our parents’ life. I came from a good upbringing, mum and dad always had enough money, a bit extra and we had a good life, some holidays. Never anything flashy or extraordinary. I need to ask my parents if that was because they didn’t want to or couldn’t afford to. I assume it was a mix of both. Mum was always good in book keeping. And I guess that is what I do with my kids. Yes, I could get them their own iPad, but that feels like the wrong thing to do. They need to learn how to save up for one, and honestly, they are still too young anyway. What I am saying is that they need to learn values. Core values of being able to appreciate things in life.

However, my life is nothing like my parents life I don’t think – my dad had a secure job (teacher) and my job changes every 2 years (that’s on average 😉 ). I live in a high pace, high impact, London, work environment, and commute 1.5 hours each way. Dad drove to work and finished early afternoon. He was around in the afternoons and sometimes worked at night if he had to finish a lot of marking.

There was more stability in life for them. And I sometimes wonder if I am missing that? I cannot say I am not having a stable job or not enough opportunity. Of course, I am saying that my industry is more volatile and at the brink of consolidation (and has been for years). And having said that, I could not imagine to do the same job for the next 30 years. I love the buzz and change, and opportunity. Yet, it just isn’t like in the olden days. Plus we are having an overload of information. Our phones, social media, news. There is so much more noise out there, trying to influence us and taking focus away from what is really important in life: our family, our values and our health. Those are part of life’s system I am describing in my #BeBetter book. The underlying system, the stability, comes from there. And from the belief that things will always work out in the end, happen for a reason. And they do. Believe!

And many years from now, I will look back at my ‘40ies’ and think that life was great. I will have little regrets. Maybe a few but overall I am very happy. The regrets you have are compromises. Those are ok I find. One cannot connect the dots moving forward, but the dots will connect looking backwards. Never forget. Never stop believing.

Have an amazing life, and week!
Volker

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