Posts Tagged weekends

Sunday Column (472)

Another week in January, already half way through the first month. I started writing this early in the week. I have a new creative outburst this year it seems, e.g. I love putting thoughts into writing and talking (see last week’s post with the info on my podcast Stories Of Success). And I am proud to announce that the first (solo) episode went live this week. Check it out. Also, I conducted first interviews which, post production, will be published over the forthcoming weeks. This has been fun and and exciting.

Not sure I mentioned this before, but on weekends, as you would, time is reserved for the family. That is very important for me, as normally I am not around that much during the week. Having said that, I truly enjoy the school runs at the moment, however it seems that whilst this week was still quieter than anticipated, my diary is filling up for the next weeks. Fingers crossed to get back into the ring and get some, even if temporary work. I am starting to go stir crazy 🙁

Anyway, on Saturdays for instance, I love getting a lie in (that means 7 am for me at the latest) and then have breakfast with the boys who are usually up at that time, before taking the youngest to Karate. When I was a child I wanted to do Judo. Mainly because a friend of mine did Judo. Years later I got into Tai Chi and loved it, and think that hindsight I would have benefited from learning a martial arts when I was younger. If I say it wasn’t done in those days, I would be lying. Everything was done, but a lot of things you did were more conventional, not exotic, and martial arts were probably seen as exotic.

As I describe in my podcast, I used to think a lot about what others thought, and that’s probably down to the way I was brought up. That has changed, and when my boy decided to take up martial arts, I would get up at 3 am at the weekend to make it happen. There are always excuses, unless you just move forward and do it. To conquer a fear or an imagined fear. No one really cares what you look like or if you do one thing or another, and you shouldn’t really care if they approve or not. Who are those people that think they can approve or disapprove what you do with your life? That’s the same with a lot of topics, the immediate one I can think of is your sexuality. You shouldn’t worry if you are gay for instance, and neither do I. Unfortunately, this hasn’t always been the case in our society, and neither was it common place to do martial arts. Life is changing for the better. Just see the #metoo campaign lately. Rant over 😉

You know that I have been looking for a job. No news yet, and I believe it will take another few weeks to be honest. I am not very good at sitting at home doing nothing, and until you know what project you do next, you are a bit restless. Potentially I might sign a short term contract as a consultant, yet it is about the bigger picture, the long term perspective. And there are plans, as always.

There is a thought of moving out of advertising technologies (adtech) industry and move to a different industry. Discussing that with a friend this week showed that I am not the only one 🙂 As a matter of fact most people I speak to think about it. That’s never a good sign, is it? I don’t yet have to make a decision on anything but I have been thinking about that for the past weeks. Adtech has been good to me, and I have been working in it for over ten years, pioneering some of the stuff we are taking for granted and yet still, people make it sound complicated. I love my mates in the industry and it is a fun and dynamic industry too. I speak to more and more people recently that are fed up of people who made it to the top and don’t have a clue about what’s happening. The industry is due a change in 2018, and I won’t bore you with the details here, but I believe that a big change is going to happen. The old model and set up of agencies specialising in different discplines and consultancies being specialist in some aspects of it, won’t work. I see them two joining together, delivering strategy and execution at the same time. What that means is that agencies will become more strategic with clients across the board, not only around media and creative, and consultancies becoming more hands-on with delivery and execution.

Adtech will be at the heart of this merging with Martech. Martech will just become part of an overall technology stack, software essentially. Whilst this transformation will still take 3-5 years, there will be lots of turmoil. M&A will fuel all that and big telecoms will buy those technologies, ending up with a few original adtech players like Google but also telecoms being the owner of technologies. I am excited for that industry and love it. However, being in the middle of it won’t be too much fun, as something will have to give, and quite frankly, I could do with a bit more stability in life on the job front, in order to focus more of my spare time on my number one priority: family and kids.

Now don’t get this as a too negative notion on adtech. I am still speaking to a few companies in adtech and some have some smart solutions. Just this week I spoke to an interesting company which has a niche solution delivering incremental ROI. That is so cool! That’s when I get still excited. And yes, likelihood is I am back in adtech before we know it, but let’s also be honest and watch the space as it is changing.

So, that’s all from me folks. More news next week.
Volker

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