Category: Digital Media & Marketing

Any post related to digital marketing, media, search marketing etc.

Luma Landscape and Adtech Valuation

This weekend I was made aware of re/code’s latest article on Ad-Tech Valuation. This is worth sharing I thought, looking at our complex Luma Landscape in Digital. According to the article the main points to consider for the valuation of adtech companies are – Growth – Operating Leverage – Predictability

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AdMonsters Screens London

Last week I chaired my last AdMonsters Conference for now. It was the conference looking at the second screen, the omni screen attribution, and the multi channel aspect of advertising. Luckily I had a second moderator too, so the day was a little less stressful compared to previous conferences. Below

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Google+ has hit it off with users….

Google+ has hit it off with users the world over who wanted to get the latest slice of technology on hands. There is a delirious response to the search giant’s newest social networking service, which is hyped by many to deal a death blow… The international business times published an

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Ocado @ocadouk

I was sold to Ocado. The ex investment bankers that gave up their job to improve the world. Right…. It says on their website: “We believe that you should be able to enjoy first-class service without having to pay more for your shopping. […] the same outstanding quality, range of

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