Category: Digital Media & Marketing

Any post related to digital marketing, media, search marketing etc.

Digital Marketing Thoughts

Ok, I admit it. On Sunday afternoon, just before the game, I had one of those moments. I thought I had to write a blog post about Digital Marketing and why and how it works. Here are those thoughts: I spoke about Inbound Marketing on my blog before. The idea of inbound marketing is that, particularly online, you as a company or individual make enough noise to be seen and getting interest. This interest is then converted into sales. I know that is over simplified, but that is basically it. To do that, e.g. making enough noise, a lot of companies use Social Media these days. Twitter to form an opinion or to build a brand, maybe a Facebook page, some Facebook discussions, a group on LinkedIn or just a good blog that gets quoted within the industry. Speaking at events is usually welcomed, or sponsorship at events to associate a brand with a sport, e.g. Rolex and Golf as an example. Now, there is another way of creating awareness. I recently, as you know, entered the online display arena with a company that executes media plans across ad exchanges. That means we can buy inventory more cost effective and

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Inbound Marketing for SMEs

I wrote a lot about inbound marketingg before. Mainly for start ups and SMEs in London. Most of the stuff is applied from the gurus in the field: the guys from Hubspot! As part of my consulting offer, I offer advice for SMEs on how to effectively use social media, search marketing and “inbound marketing” as a tool to succeed in their business ventures. A strategy I am using at work too. Whilst I won’t take this mainstream and will always look into being full time employed with my main job. Here is the latest slideshare presentation on inbound marketing I put together: Inbound Marketing cb Consulting View more documents from Volker Ballueder. Have a great weekend. Volker

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Multilingual Search Marketing

As most of you know I have a background in multilingual or international search marketing with speaking engagements at mayor conferences, e.g. SMX, SES and Internetworld. However, since changing jobs I noticed that multilingual search doesn’t seem to be much of a rocket science as most countries in the Western World are dominated by Google and its algorithm, and the Eastern World has a few search engines you need to watch out for, e.g. Yandex in Russia, Baidu in China, and Naver in Korea. However, the key to make international search marketing successful is the use of native speakers for the tasks of SEO and PPC, such as keyword research, link building, campaign set up, landing page optimisation etc. Of course it is debatable whether doing that in-house or with satellite office is more successful, but that is a question of business models and objectives and should not be discussed. Being bi-lingual one of my interests is how to deal with cultural differences and language differences. Teaching my son German whilst speaking to my wife in English is a challenge on its own. Even Eric Schmidt from Google said that in five years time the majority of the web will

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LocaFollow

A new Twitter application caught my eye: LocaFollow. Not only does it recognise my loacation as London, it also allows me to search for people near by. Now, I automatically get suggestions of the most followed people in London. That is nice. But, I can also search for different cities, e.g. New York, Munich etc, depending on what I am interested in. Additionally, I can choose a profession, e.g. CEO, Marketeer and so on. Even found a taxi driver from Beckenham, you never know if I know him, lol. Definitely a nice little tool to look at. I found some people in digital marketing in London that don’t really have much to say but come up on top of my search. The results don’t seem to be filtered well, e.g. the engine seems to crawl the description of the person and then displays the results in a not clear structured order. At least not obvious to me.

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complex life

Now I hope you will enjoy this post. I want to talk about complex life. We have less time, more information and more things going on – all the time. This makes life very complex in my view. For years I have been one of those people that needed a Blackberry, a mobile device, needed to extend their followers on Linkedin, Twitter, Xing, Facebook and make sure that all contact details I had from people were up to date. I was always on top of things. But then, life got even more complex. I noticed 3 years ago that I cannot just add every person I met in my life into a database that already had over 1,000 people on it. Every time I synchronised my phone it took almost an hour, and some people never made it to my list of “friends”. Even 5 years ago when I bought my last laptop, I thought I needed to evaluate every single option of the laptop and every feature to make sure I always have the most up to date equipment. Someone I know just admitted to research weeks (!) what kind of new TV to buy. Over the years, not

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Vodafone got things right!

Now, not only was I asked to tell everyone, but I am more than happy to do so! Vodafone called me late tonight and gave me the offer I wanted. The person I was in contact originally was out of office. Now my question is WHY? But first, let me say that Thomas Rushton and his Webteam (Thanks Lee) kept their promise and put things right after I tweeted and blogged about it. It still does not go into my head that – A company makes it so difficult to change between contracts and that I could have created more work by canceling my (consumer) contract and then becoming a new (business) customer again. – That I need to push on social media, e.g. Twitter, Blogging, Linkedin to get attention. And, I don’t believe that the social media influence itself has caused them to think about it. At least I don’t hope it did, but that somewhere along the line the “customer (e.g. me) was king”. I tried to think of an analogy (maybe not the best but it is almost 10 pm): My teddy bear from years ago: I love him, I nurture him, I want to keep him

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Can Vodafone win me back last minute?

I am sitting here and just do NOT understand. You must by now got the message of what I think of Vodafone. I hate Vodafone’s customer service. I direct messaged with the director of customer service on Twitter until he unfollowed me, and emailed with his team and finally got moved to a business account. That was, after I had to sign another direct debit mandate and form, because the online form we discussed several times on the phone had suddenly disappeared. Now, I am officially a business customer and can upgrade my account. However, the upgrade means I need to pay for a new phone rather than getting one for free. To get the latter, I need to cancel my contract, change to a pay as you talk contract, and then come back to Vodafone as a new business customer. Could that be the solution. I tried. I really think I tried it all. Writing on Twitter, being friendly in emails, asking for nothing else but being transferred to be a Vodafone business customer for a better deal and a free phone, and then, when I thought everything is sorted, I get stabbed in the back. I have to

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