Category: Digital Media & Marketing

Any post related to digital marketing, media, search marketing etc.

Online Marketing

Oh Dear,

This morning I replied to the editor of Revolution. A must read for any marketer or anyone in the digital marketing industry.

He asked me if I think there should be any topics that they should cover in details. So I wrote him a rather long email and thought I could recycle it here, slightly amended:

So what are my beliefs interests and thoughts on online and digital marketing?

I believe search is still the main area of online marketing. If you use a tabbed browser chances are that you open Google, your private email, Linkedin, Facebook and a news page when you start your browser. All of those are, more or less, search engines. You use Google for your search on something you saw on a tube advertising, you search for that email your auntie sent you a while back, you search for a contact you just made on LinkedIn and your friends on FB. You are constantly trying to retrieve relevant information. Twitter might be on your side bar along your RSS Feed – you can now imagine what my Firefox start-up looks like πŸ™‚ So search is all around and from my point of view still the key door opener for many people to find products/being found.

However, I think the next step are anything “on top of search” – behavioural targeting, on site behavioural targeting. Matching what people search for with the results on your page. That is when I get really excited, however companies don’t really see the value in that as yet. Take it 1-2 years on and we are looking at exactly the same technology from mobile devices. Mobile devices will be more and more similar to the actual desktop devices, resulting in the user experience being the same, maybe a bit slower. So I believe users will search more and more on the go, resulting in companies needing to be more optimised for searches. That throws the whole complex sites (flash etc.) out of the race, unless they have an html version that pops up when recognising the site is loaded from a mobile device.

Looking from another perspective (corporate), companies want to use available resources for promotion and pick up the user where they are. Social Media is going to be big on that one. Twitter is a great example, being a platform for viral marketing. I remember doing my MBA when we were speaking about “relationship marketing” and “viral marketing” and how you could implement it. Twitter, Facebook and other social media sites are now giving us the platform exactly for that. How clever?! Look at the recent Burgerking application, “ditching 10 friends for a whopper”. But there is some curse there too. I read an article about “be careful what you post” , people do not realise the impact a “flapsy comment” on a social media site might have. They are not all friends out there πŸ™‚

Being German living in the UK for many years, working in a multilingual company, I could even suggest to cover worldwide activities in online and digital marketing. There are for instance social networks out there in Russia that are bigger than Facebook. That is, for most companies, untapped potential. Like multilingual search or online marketing outside UK/US. Particular with the recession, you want to look at markets that are still growing and get money from e.g. Eastern Europe or China. That is when the whole idea of “Place, Price, Promotion” becomes exciting. Because online you can just turn on the tap in South America. If the ROI is not coming through, you turn it off and go to Asia or Eastern Europe. Once you know where you hit ROI you can then build portfolio and long term visibility…..
So here we go. Those are my thoughts on search, online marketing and social media marketing.

Follow me on twitter!

Volker

Lakeland Kitchen Shop

Yes, call me an shop-aholic. I love shopping if I am in the right mood, and there are a few shops I love going to.

One of them is Lakeland. You ever been there. It is awesome. They have all the kitchen gadgets and useful stuff you need. At the weekend I bought some microwaveable dishes. Cool!

Other shops I always need to go into are Tchibo but they are closing down in the UK (that is what I heard anyway). Shame. Going to their website they now have a European domain “.eu” rather than .co.uk. Not very search engine friendly but if they really withdraw their shops from the high streets, then fair enough I guess.

So these are my shop secrets. Lakeland is still my favourite. I love kitchen gadgets and love cooking. Although, tonight I rather go for some noodles, cannot be bothered cooking really. Sunday I suppose.

Oh, and before I forget. Lidl is another shop I used to like. Working against a lower profit margin than most UK supermarkets, they are opening shops everywhere at the moment. And, I used to love their weekly offers which you buy because you think that one day they could be useful. But, you never really use them. I actually stopped their newsletter now – maybe I am getting too posh for them πŸ™‚ Still love their ham though.

Volker

new blog on multilingual search

As you all know I am hooked on search engine marketing currently…or for the past 12 months anyway!

So, there was this great summit in London, the International Search Summit, organised by the only centralised multilingual search marketing agency in the world, WebCertain.

It was really really good. And, a good friend of mine starting blogging about the summit and also about European SEO. Latter blog is definitely worthwhile checking it out. The author has been working in multilingual search for quite some time and has extensive experience. I think there will be a summary of the summit coming shortly too.

Happy reading and speak soon.

Volker

shower curtain

Another sad story today.

As you know I am working for a multilingual search marketing agency. Whilst this blog is totally private and has nothing to do with my job (most of the time anyway), I wanted to show how work and life can fit together πŸ™‚

world-map-shower-curtain

It might be a sad, geeky thing to have, but my shower curtain is a world map. I got it so I know which countries are where. Also, it gives me inspiration of where we can sell our services or where we can expand our services.

Work life balance I guess πŸ˜‰
Have a good Friday and a good weekend.

Google Chrome….EULA

I think this is worthwhile a post.

The EULA (End User Licence Agreement) seems to be tricky with Google Chrome. Mitch made a fair comment on his blog, but this entry here, shows it straight away:

11. Content license from you

11.1 You retain copyright and any other rights you already hold in Content which you submit, post or display on or through, the Services. By submitting, posting or displaying the content you give Google a perpetual, irrevocable, worldwide, royalty-free, and non-exclusive license to reproduce, adapt, modify, translate, publish, publicly perform, publicly display and distribute any Content which you submit, post or display on or through, the Services. This license is for the sole purpose of enabling Google to display, distribute and promote the Services and may be revoked for certain Services as defined in the Additional Terms of those Services.

11.2 You agree that this license includes a right for Google to make such Content available to other companies, organizations or individuals with whom Google has relationships for the provision of syndicated services, and to use such Content in connection with the provision of those services.

11.3 You understand that Google, in performing the required technical steps to provide the Services to our users, may (a) transmit or distribute your Content over various public networks and in various media; and (b) make such changes to your Content as are necessary to conform and adapt that Content to the technical requirements of connecting networks, devices, services or media. You agree that this license shall permit Google to take these actions.

11.4 You confirm and warrant to Google that you have all the rights, power and authority necessary to grant the above license.

WOW – where has my hype gone trying to try out Google Chrome. Why not leave it until everyone has tried it. Does that not mean, that Google can use any information you submit via Google Chrome and makes them theirs? Where is the copyright.

I believe it contradicts Matt Cutts on his post about common Google Chrome objections:

Q: Okay, but this browser is tracking everywhere I go and sending that information to Google. Go on, deny my conspiracy theory!
A: Not only do I deny it, but in this post I broke down every piece of communication that I know of between Google and Google Chrome. The browser is also completely open-source, so by all means please verify for yourself or modify the browser however you want if you don’t like what Google Chrome does.

Now, I am baffeled??

Does Google collect information? Matt says no.

Does Google have the right to modify and alter any content I submit via Google Chrome?

I keep you posted once I found out more.

Volker

Google Chrome browser download

Not sure if that is a good or bad idea.

I started the Internet over 10 years ago with Netscape which does not exist no more. Now, finally got used to Firefox which is an excellent browser, no trouble and lots of great add-ins, Microsoft launches their Internet Explorer 8. Wow, I remember using IE 5.5 or earlier I believe.

But, I don’t like IE and only use it for outlook web access as for Microsoft applications there is still an advantage using them. I got rid of Word, Excel, Outlook – instead using Google Docs and Open Office.

Now, today, Google will launch Google Chrome, e.g. Google offers a Google Chrome browser download.

First screen shots and descriptions can be find here. Even Matt Cutts recommends the following comic about Google Chrome.

My question is whether a Google browser will be all that good or just draws together the best of all browser. If so, why not? Only problem, we even share more information with Google and make them even more powerful. Much more than we ever shared information with Microsoft.

http://www.google.com/chrome

Let me know what you think. I need to try it πŸ™

Zoom Airline collapses and IE8 problems

Hello,

There are two things to mention here:

1) I am sad that Zoom Airline collapsed. We used it to get to Toronto 2 years ago and it was a good flight, nice staff and great atmosphere. Shame that a “no frills” international airline needs to shut down. Ach well, that is capitalism for you πŸ™‚

2) I openend the link from the BBC News website in the Internet Explorer 8 which I downloaded yesterday. The result is that some of the frames do not show up and some text is blended into the pictures. Works fine in firefox!

I tried opening my gmail account on IE8 and could only get the standard view. Shame Microsoft offers programms that do not work with very popular email accounts, then again competitor email accounts, and with one of the most favourite news sites….ts ts ts

I recommend Firefox and Gmail – but that is my very personal opinion.