Tag: event

My #spitfirescramble 2017 review

Wow – it has been a day since the Spitfire Scramble. My first ever running event. I was told by my experienced runners and team mates, that there is no such thing as a race. It is an event. You do it for yourself, the team, but not to race but to enjoy. And, a bit surprisingly, I did. As you might remember from my last post, one of my biggest challenges was the camping, believe it or not. The camping itself I really enjoyed. I loved the camaraderie. Maybe it was because I had little to organise, no tents to put up myself or take down myself – I tried to help more or less successfully, and the whole cooking and meals were organised by a fantastic and very experienced team. I was welcomed into the arms of a functioning group of people who have done those events before. Thanks once again! But how were my laps? What happened? So I finally got to go out around 4.30 in the afternoon. Adrenaline kicked in big time. I was off to a far too fast start, raced around the track and it took me until mile 4 out of 6

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AdOps Event London – #opsmarkets

On Thursday I attended the Admonster’s AdOps event in London. It was set in the London Film Museum which I didn’t even know existed, so a wonderful setting. I should add that the drink reception was in the Harry Potter room, but let’s start at the beginning. Maybe a note that this opinion of the event and my understanding and interpretation are my own views. Not that of any associated company! And, please note that I tried to be as objective as possible. Any comments are welcome of course 🙂 Donald Hamilton kicked off the event with a nice introduction on data. Data seems to be the buzzword in the industry at the moment, and everyone is talking about it. mexad‘s CTO Guido Pfister was speaking about it also. Guido in his talk said that RTB (real time bidding) can be very effective even without data, arguing against the myth that RTB is ONLY data driven. Of course data goes very well with RTB. Anyway, data seems to be only valuable if it is qualified, and structured. Donald clearly pointed out that the successful use of any data, online or offline, depends on analysing it properly and then use it

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