Tag: imedia

Sunday Column (215)

This week has been an interesting one. I finally got over (most of) the viral infections and felt a lot better. It has been warmer also with some patches of rain but lots of garden time for the kids already. All that is great. Sunshine in Eastbourne and open windows at night. Spring is in the air. Coffees outside. On Monday, as normal these days, I spend the whole day in internal meetings catching up on everything. On Tuesday I attended a conference in Eastbourne, speaking, meeting and discussing top level as well as granular digital strategies and trends. I met a lot of cool, interesting, useful, inspiring and helpful people. The only issue is that you normally drink too much and by the time you are home on Wednesday, you just try to frantically catch up with two days of work. All well worth it. I kept my Thursday as clear as possible but had to prepare a speaking engagement for next week. Whilst I love doing this, presenting and being at conferences, I never get too much sales done like I used to. Deep down I am a sales person, the hunter and go-getter. However, over the past

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What is RTB and why is it useful?

This article was written by me for iMedia connection, so the original article about RTB: what is it about and why is it useful? can be found there. It is a top level article which sheds some light on what real time bidding (RTB) is all about from a marketing point of view. No technical insights, just a general overview on why it is useful to the advertiser and agencies running online display media campaigns. Everyone seems to be talking about it, but how does it help you? The reader should understand the advantages of RTB and why it will help your campaign improve its performance, its visibility and efficiency. The transparency and increased performance are the key points to take away, as you will see a better ROI from your advertising spend and hence a better performance. Whether this is for direct response or branding campaigns. Overall, the key is not to only have one technology to work across the RTB platforms but the team that is capable of using the technology and utilise it. If you think of an analogy like Formula 1: it is not only the car that matters but also the driver behind the wheel

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Socially public

Now this post was triggered by Claire at the iMedia summit in Brighton. Her, and also John, were speaking about connections made through social media. It is difficult to think where I best start, and what I really want to say. I was supposed to launch the social media unit of an agency back in 2009. It never happened but it gives me a certain authority to speak about social media. I also managed to get a corporate account up to 1,000 followers within 3 weeks. However, of course I never ran a social media campaign, or did I? I have my blog. My blog links to Facebook and to Twitter. Twitter links to Linkedin, and my Linkedin profile of course has a link to my blog. Anyone searching for my name will find me, and find out what I do and where I am. The latter thanks to Foursquare which I recently joined (for good). Now what is my reach? Just short of 1,200 followers on Twitter, over 2,000 connections on Linkedin, and about 160 friends on Facebook. With the latter I am very selective as I am happy to speak very openly about my feelings there which I

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Sunday Column (108)

A quick week lies behind us. I am trying to remember how Monday started, but can hardly remember. It was probably just life as usual. Tuesday I went to a conference from the AOP where we discussed ad exchange optimisation and internal networks. The big agency groups were there and it was interesting to see all of the groups’ solutions surrounding ad exchanges. From my point of view, GroupM’s Jakob Nielsen presented his group’s solution very well. However, looking at the responses and discussion, I also believe things are still in early stages with most agencies. Probably this is a post in itself. However, those of you who have read mexad CEO’s article on DEM, DSP, WTF will understand that it is far too early to rely on technology and that only well trained and experiences people can handle the bidding well across all the ad exchange platforms. With the experience we have, we seem to be miles ahead, and it also seems as if our positioning is much clearer than comparable companies….as some seem to build networks rather than offering an independent service solution. Enough about my little part of the industry. Besides ad exchanges, I listened to a

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Twitter’s future and customer service

I am a little behind my reading this week. On the i-media newsletter I found an interesting article from Brendan Nelson about “Where next for Twitter?” Reason me picking up on this one is that Nelson pointed out a few very interesting things about Twitter. The idea of brands to embrace Twitter is not new. He uses the example of First Capital Connect to alert travelers of any train problems. My hosting provider uses the same method to alert me when the server is down. I know of a company, or many by now, that embrace social media to engage with their clients. Example is a broadband provider where the Managing Director got a keyword alert on a Sunday morning for his brand name that someone was unhappy with his service. He engaged with the customer and sorted things out for him Monday morning, resulting in the person twittering about the great customer service and engagement with the client! This is just one example of many. In the old days people recalled products, sent letters and tried to reach people through offline advertising. Nowadays people use 140 characters, instant online SMS, to engage with other people. They recommend services and

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