Hello, This Monday I attended the Exchangewire Mobile Marketing Event. As always, thanks to Ciaran and Paul for organising this industry get together. I am still trying to get my head around the question whether mobile is a channel, a device or if people are right that tablets should be desktop devices (allegedly it is Apple’s fault that tablets are counted as mobile devices). Or is mobile just a second screen and we ignore everything else. Will banner ads work or is video the way forward to grab someone’s attention on the small screen? But it is also a private screen. And if you look to Asia, the importance of mobile takes another dimension. According to the industry there are a few things to consider. Paul Wright started off that we need to look, amongst other things, at: – cross platform tracking (ID across devices/finger printing) – consider the volume of data available – accept that we move away from keyboards – that the society moves towards hybrid interaction like screens in cars – local, social, mobile is still key and we keep forgetting that (or haven’t really understood it yet) Looking from an agency perspective there are of courseContinue reading
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