Tag: social media marketing

Inbound Marketing for SMEs

I wrote a lot about inbound marketingg before. Mainly for start ups and SMEs in London. Most of the stuff is applied from the gurus in the field: the guys from Hubspot! As part of my consulting offer, I offer advice for SMEs on how to effectively use social media, search marketing and “inbound marketing” as a tool to succeed in their business ventures. A strategy I am using at work too. Whilst I won’t take this mainstream and will always look into being full time employed with my main job. Here is the latest slideshare presentation on inbound marketing I put together: Inbound Marketing cb Consulting View more documents from Volker Ballueder. Have a great weekend. Volker

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job search in the recession

Having started my new job, I wanted to wrap up a few thoughts on how to find a job in a recession. Is it easy? First of all, nothing is easy and it all depends on 2 main factors: 1) your personal profile and 2) the industry you are in. Given my professional profile which you can see on Linkedin, I was in a good position when I was made redundant from my old employer who I was working with for just short of 18 months. It was decided to close down the sales operations and the office in London. I was not able to relocate to the head office in York due to personal reasons and therefore didn’t have a choice but to look for a new job. My advantage was that my boss did know that I was looking for a job so that I could use all means of social media. If you secretly look for a job, you cannot put it into your Linkedin profile as a status update. What really works? I believe having a strong profile on Linkedin supported by as many positive recommendations on the profile helps employers and recruitment consultants to get

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Twitter Twitter Tools

Twitter seems to become more and more popular. And, you can check how well you are doing with that social media tool, too! Here is a list from justtweetit. Volker’s Twitter Profile The Twitter Grader by my friends from Hubspot puts me on rank 118,561 out of 1.2 m – not sure if that is good or not. Tweetstats shows you not only the amount of tweets, but your density per day and who you tweet to most. Very useful tool. Follow Cost is a tool that suggests how annoying it is to follow someone. I tweet on average about 4.1 times a day. So not too bad is it?? Have you ever wondered who follows you back and who doesn’t? You add all those people and then no one follows you back? Test the FriendorFollow Application! Really disappointed that some of my friends do not follow me back 🙁 @davidsegal and I are competing for followers at the moment. So best tool to use is TwitterLeague. It really shows you how much popular I am, lol! And, ever wondered how much influence you have on Twitter? Try Twitter Influence. Very interesting to see how you compare. Similar to the

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Twitter – first recap

Hello All, The phenomenom Twitter. What is it? A social network? A mini blog as you are limited to 140 letters? I am not sure yet. You remember me talking about it in August? I thought this network is all about people saying what they have for breakfast, lunch, when they take a poo, how much they had to drink on a Friday night etc. You remember this parody? Yes, I remember it well. Actually more funny  since I joined Twitter. How come? Why did I join? I thought, why not give it a go? First, I used it for updating my Facebook status. Using Twitbin, an add on to Firefox, I can update what I am doing whilst checking my emails or surfing the web. And, a lot of other people do the same. This is the interesting bit about it. You not only find me and others serving the web and sending links to new topics of, in my case, online marketing, search marketing and Buddhism, but you also find news sites sending you breaking news with links. So, I am always up to date what is happening. I can see our competitors announcing new services, or I

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