Tag: social

d:pulse – the new digital must-attend event in Europe!

You have to admit that flying to Zurich to a conference from London, staying over night, has to be a good conference, right? A conference that adds value to a coach and consultant. So when my friends, Frank and Christian, invited me to join them in Zurich for d:pulse, I was on fire. They have built dmexco, brought the industry together a few times, and just understand the concept of good conferencing, adding value and getting the right people on board.

So there I was, and admittedly, not knowing who Sven Hannawald was, he started the conference talking about burn-out, life-life balance and taking breaks. I thought I was on a personal development conference for a moment, as the multi Olympia winner talked about his struggle with mental health, performance and not being able to take a break. He spoke to what I preach, and that at a digital conference. It reiterated my point about the industry having to come closer together to not overwork people and look after each other. Besides us being a billion dollar industry, we are still a close knit team, and we have to work together to make it a sustainable industry not only from a money perspective, but from a people perspective too.

Throughout the day it was nice to see that brands like Lufthansa or Deutsche Bank embracing new technologies, Discovery mentioning how TV is changing, and I saw attempts to take the execution of technology in-house. Companies start trying things, but also admit that they don’t have the specialists in house. Technology is still a grey area for some, or at least they understand it strategically but not from an execution or operational point of view. No surprise to find a lot of consulting friends in the audience, seeing opportunity to help bigger brands on their journey.

Emotional bonding with brands is key. Whilst Deutsche admitted that in their presentation, a millennial social media company, Visual Statements, showcases emotions and how this impacts social media campaigns. All around data analysis, they test concepts on social which then inform them which products should be produced for brick and mortar stores. Throughout every presentation was a trail of data, data analysis and how they can inform decisions.

Emotions were of course also mentioned by Unruly who have looked at different meanings of gestures and how certain advertising resonates with different countries for many years (see picture). Again, their data plus the ability to change the ads according to audience, deliver a real difference.

I enjoyed the conference. New and old mingled, GenZ, Millennials and people like me ;-), the industry seems to rejuvenate itself, looking at new topics, being more experimental. All captured by the organisers in a fantastic event in Zurich. What is not to like?

And of course, Sir Martin was there. He was relaxed, talked about the industry and about how things will de-consolidate. He also made the point about content that is data driven and digital being the way forward. Take it from a man who knows, and one sentence will stick in my mind. He said, given the US media industry is 20 trillion dollars vs. 3 trillion in the UK, an hour in the US would make him 7 times more effective. I like his thinking!

In case you attended the event, let me know what you think. If you didn’t, make sure you head over to the d:pulse website and register for the next event. This is a conference that will be the must-attend event in years to come.

Thanks!

Sunday Column (452)

If feels like autumn, no? I went back to work. It surely doesn’t feel like summer anymore. The sun seems gone, the warmth, yet the golden summer or Indian Summer hasn’t arrived yet either. A great week to get back to work. Five days of full on fun and then 3 days off for the last bank holiday weekend of the year. Yeah! And not long now and the kids go back to school. They missed me this week as I went back to work rather than continued to be at home. Bless. Yes, one can get used to just sitting around doing nothing I suppose 😉

The commute. Did I miss it? A bit. Seriously, I have got hardly any reading done. Now I got my 1-2 hours back where I sit on the train, read, write or listen to podcasts. I am back. For those actitives, I don’t mind the commute. The only challenge is either the length of the journey when you are in a rush to get home or of course delays or cancellations. But my major aim this week was to continue changing my routine. Small things in the morning, staying within the flow, cut out calories, and keeping a relaxed and sane mind. Is it working. I am not sure 😉 But I tried.

I love those first days coming back to work. Things seem in harmony, your body and mind are relaxed and you go with the flow. You breathe differently, you get wound up less, and you seem to be full of energy and anticipation of what is coming next. This feeling usually lasts about 4 weeks max before it returns to normal. Actually by Friday, I was almost back to normal. Crazy. Maybe a 1 week holiday every week, will that keep us sane? Kidding aside, if you are as self conscious as I am, you will notice the effect of full relaxation and, how as a matter of time, it wears off and you fall into old habits. A few small habits but habits never the less. To change those all will be difficult, just conquer one at a time. As my mentor Darren Hardy would say, improve 1% at a time at everything you can. All small changes are adding up.

Talking about habits, I changed a few and made a few tweaks to my morning routine. Given I don’t run for 10K any longer on most mornings, I tuned down to 5 and 7.5K and some weight training, it gives me more time to sort other things and catch up on emails etc. prior to work. Less rush. Also, I am keen on catching up with more friends after the holidays. It seems like I am always rushing, so given that approach, my Tuesday night beers turned into a few more. Lack of sleep, short nights and I was in bed at 9 pm the next day, feeling like newborn on Thursday. I love random weeks, but reduced calorie intake and bad sleep do drag you down 🙁 Full on, one week in. And yes, I am loving it, and truly enjoyed the catch up too.

In life, I am still trying to figure out what the best approach is. In my diaries, and I found an old letter from about 20 years ago, I wrote that in life you can either be the CEO of Mercedes or the Shepard in Australia. The text book career or the wild life. Now, given I am neither, and given I have family, the latter is probably out of question. However, I do question if the CEO of a big company is actually the goal. Does it matter whether I work for a big corporate with a big name or for start ups and small challenger brands? Exactly the same discussion came up with a friend who I met randomly on the street this week in London, after we tried catching up in Hamburg for the past 4 months. And if it matters, to whom does it matter? Will it be reflected in money and status? And if so, what is the tradeoff? Politics vs. Fun? Reputation and CV vs. Being in the Flow, hoping for the big exit?

For now I don’t have to worry about this question. Watching the TV Series (season 4!) of Silicon Valley brings back the dream, and reading this 20 year old note, almost makes you melancholic. What was it like to grow Mexad from zero to multi million? Often, most thoughts we have in life, have already crossed your mind at some point. You remember my post about me inventing both Facebook and Twitter. But wrong time, wrong place. Will I be smarter next time, or am I just not the Zuck of the future. Did you watch The Founder, the story about McDonalds? As a 54 year old, a sales man, the chap spotted the opportunity to go for it and build a franchise. He succeeded. And why wouldn’t have he? I love those stories, and miss the newest inventions of Steve Jobs – not saying Apple will not innovate, but I guess it will never be the same. The new iPhone is coming soon, then copying Amazon Alexa, Netflix. Are they catching up or are they ahead these days? I don’t really know. Anyway, maybe that is a discussion for another time.

To relax from my first week back, I enjoyed the long weekend, or will still tomorrow.
Have a great, if short, week ahead.
Best,
Volker