Tag: zurich

d:pulse – the new digital must-attend event in Europe!

You have to admit that flying to Zurich to a conference from London, staying over night, has to be a good conference, right? A conference that adds value to a coach and consultant. So when my friends, Frank and Christian, invited me to join them in Zurich for d:pulse, I was on fire. They have built dmexco, brought the industry together a few times, and just understand the concept of good conferencing, adding value and getting the right people on board.

So there I was, and admittedly, not knowing who Sven Hannawald was, he started the conference talking about burn-out, life-life balance and taking breaks. I thought I was on a personal development conference for a moment, as the multi Olympia winner talked about his struggle with mental health, performance and not being able to take a break. He spoke to what I preach, and that at a digital conference. It reiterated my point about the industry having to come closer together to not overwork people and look after each other. Besides us being a billion dollar industry, we are still a close knit team, and we have to work together to make it a sustainable industry not only from a money perspective, but from a people perspective too.

Throughout the day it was nice to see that brands like Lufthansa or Deutsche Bank embracing new technologies, Discovery mentioning how TV is changing, and I saw attempts to take the execution of technology in-house. Companies start trying things, but also admit that they donโ€™t have the specialists in house. Technology is still a grey area for some, or at least they understand it strategically but not from an execution or operational point of view. No surprise to find a lot of consulting friends in the audience, seeing opportunity to help bigger brands on their journey.

Emotional bonding with brands is key. Whilst Deutsche admitted that in their presentation, a millennial social media company, Visual Statements, showcases emotions and how this impacts social media campaigns. All around data analysis, they test concepts on social which then inform them which products should be produced for brick and mortar stores. Throughout every presentation was a trail of data, data analysis and how they can inform decisions.

Emotions were of course also mentioned by Unruly who have looked at different meanings of gestures and how certain advertising resonates with different countries for many years (see picture). Again, their data plus the ability to change the ads according to audience, deliver a real difference.

I enjoyed the conference. New and old mingled, GenZ, Millennials and people like me ;-), the industry seems to rejuvenate itself, looking at new topics, being more experimental. All captured by the organisers in a fantastic event in Zurich. What is not to like?

And of course, Sir Martin was there. He was relaxed, talked about the industry and about how things will de-consolidate. He also made the point about content that is data driven and digital being the way forward. Take it from a man who knows, and one sentence will stick in my mind. He said, given the US media industry is 20 trillion dollars vs. 3 trillion in the UK, an hour in the US would make him 7 times more effective. I like his thinking!

In case you attended the event, let me know what you think. If you didnโ€™t, make sure you head over to the d:pulse website and register for the next event. This is a conference that will be the must-attend event in years to come.

Thanks!

Sunday Column (292)

I start writing this post enjoying yet again the best bacon sandwich at Gatwick airport, at Apostrophe in the South terminal. Maybe not in line with my healthy eating ambitions, it serves as a treat for the 5 am start, the 4.15 am alarm. I will be back here the coming week.

This time it was a bit worse as C was up at night, having nightmares. We have been exposing him to dogs almost on an excessive basis to secure utmost preparation for the arrival of Rosie. I will update on that below. As a parent having to do manipulative work with your five year old is fine yet not if it is forced and needs to be done quickly. Never mind, things will work out at the end. I am actually a bit chuffed that my NLP and personal development work has had such a great impact on my son. A bit of anchoring and positive reinforcement, a role play and his fear of dogs was cured ๐Ÿ™‚

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After my trip to Turkey last week, I was in Zurich for a day, and will be going to Milan next week. I enjoy it somewhat but it is tiring and exhausting. I have done little exercise due to some restrictions from the cold. I also got some tape that hopefully will improve my pain when running. Fingers crossed. I did some stationary biking, the weather was far from pleasant this week. On Saturday the changing weather put me in a right pickly mood. Not good and not happy.

I couldn’t even say it was a busy week. Busy enough yet not crazy busy until Friday afternoon of course. I had two solid days in the office being able to catch up on lots of things and almost getting on top of everything – as if that is ever going to happen…..being able to let go and take a step back sometime also helps. Having support at home, someone to fall back on helps too.

Anyway, the highlight was the visit to Rosie, our German Shorthaired Pointer. It was a bit up in the air whether we would get her due to C’s fear of dogs but with my work and his brave effort to face different dogs this week, the breeder was happy. C even jumped on a trampoline with a Vizla this week and totally lost his fear of dogs. We cannot wait for her arrival next weekend which is going to be so good.

I dog proofed the fence and gates this weekend, we went shopping on Amazon and Pets at Home and make sure everything is set for Rosie’s arrival. We cannot wait. The kids are very excited and so are we. Whilst the last few weeks I was wondering how cute a dog could really be, the puppies at 7 weeks are just adorable! Seriously, they are amazing. I got all soft ๐Ÿ˜‰

It was also nice to have my cousin over for the weekend. She is really good with the boys and good to us too. Whilst I was in Zurich myself I didn’t have time to buy chocolate. She did ๐Ÿ™‚ Again, this is going against the healthy eating regime but how couldn’t you ๐Ÿ˜‰ Swiss chocolate is heaven. And an extra pair of eyes to watch the kids is nice too.

A mixed bag of feelings this week. Mixed weather. Yet it all worked out at the end. Another two weeks before I have half term off to really work with Rosie. You can just see her loving me already, I even ordered an extra bag of treats ๐Ÿ˜‰

Have a great week yourselves, enjoy what is left of the Indian Summer, rain and winter are slowly taking over.

Cheers
Volker

Sunday Column (57)

Ok, this week wasn’t really exciting. I worked a lot and met with ex colleagues from my old work. However, most of them will be, like me, ex-Profero people soon. Weird, somehow many seem to leave there too.

Anyway. I was off on Friday to go to Zurich for a long weekend. We promised Colin’s god mother, my cousin, to visit them a long time ago. Colin woke us up on Friday morning at 3 am and we thought he had pain teething. He slept through the flight on Friday and got us up in the early hours of Saturday again. From Saturday lunch time he was sick every time he ate. We decided to take him to A&E in Zurich on Saturday night and they diagnosed an ear infection.

We just got home not long ago. He seems to be much better and the home environment seems to get him going too. However, he did take a lot of medicine and antibiotics. Hopefully he will sleep more tonight.

Jen and I are just knackered now. We hardly slept, travelled and worried. So a glass of vino, pizza and an early night are calling.

Honestly, that will be all this week. I am too exhausted to tell you how much I enjoyed Zurich, meeting my cousin and having had a great cheese fondue. And, Colin started waving at people.

So all is good – and even Swiss Air personnel that didn’t care you travelling with children and being ignorant didn’t disturb my mood (almost).

Have a great week,
Volker